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Reviving the Traditional Press Release
Brian Solis describes the need for our evolution away from the traditional (printed) press release to the new and more connective and dynamic social-media release. Includes writing resources and language/content suggestions. (From briansolis.com May 18, 2
The Boston Health 2.0 Cluster
"The Internet has given birth to a totally new way of doing business and interacting with consumers: Web 2.0... Entrepreneurs and programmers are leapfrogging over the problem of electronic medical records to tackle much broader (and ultimately more impor
Health 2.0 Wiki
"This wiki has been set up as a service to the community of visionaries, entrepreneurs, intrapreneurs, policy makers, and professionals who are working on fundamentally redefining the healthcare industry along the lines of "Web 2.0".
The Wisdom Of Patients: Health Care Meets Online Social Media
"Social media on the Internet are empowering, engaging, and educating health care consumers and providers. While consumers use social media -- including social networks, personal blogging, wikis, video-sharing, and other formats -- for emotional support,
Health 2.0: Patients as Partners
"On the company's Web site, PatientsLikeMe members are charting their medical histories in minute detail, sharing their most private information with one another and the world at large, often with photos and real names attached...The buyers can mine a ric
End Times
"Virtually all the predictions about the death of old media have assumed a comfortingly long time frame for the end of print—the moment when, amid a panoply of flashing lights, press conferences, and elegiac reminiscences, the newspaper presses stop rolli
On Managing a Community
So, you want to manage a community? Here are some of the best guidelines around. "My strategy for a community manager would be to accomplish the following: develop an awareness center for our industry (so we can listen and know what the community at lar
Making Twitter Work For Your Company
"By reaching out to thousands each day, companies can offer discounts, coupons, updates and customer service. Social media experts say tweeting can generate excitement and, ultimately, business traffic."
Study: Engaging Consumers Online: the Impact Of Social Media On Purchasing Behavior
In August 2008, DEI commissioned a social-media study to determine "what products or services consumers research online, what online sources they use to gather information, and what they do with the information that they receive." In this study, "media" w
Abstract: The YouTube Generation: Implications For Medical Professionalism
"While medical education has remained relatively constant over the past century, the rising popularity of internet-based technologies, such as applications for social networking, media sharing, or blogging, has drastically changed the way in which physici
The Real Story of JPG Magazine
Following a dispute over integrity, the founding editors of JPG Magazine walked away from the magazine they were proud of. This is the story of how loosely-defined roles and assignment of authority can damage a company. A cautionary tale for start-ups an
PatientSite: Your Medical Records, Online
For several years, Boston's Beth Israel Deaconess Medical Center system has used new media to manage patient care and communication. Using a secure and HIPAA-compliant digital network called PatientSite, physicians and medical-center staff cut through the
Health Care That Puts a Computer On the Team
This article describes what I hope will be trend toward digital record-keeping in the medical community. For several years, I have watched this new-media technology being used in Boston's Beth Israel Deaconess Hospital system, where their digital "Patien
Gartner Says HR Organizations Must Adopt and Exploit Social Networking to Engage the Best Candidates
"Despite the fact that social networks and software are significantly changing organizations' marketing and Web strategies, relatively few human resources (HR) organizations have grasped the effect that they have on the employer brand, according to Gartne
What Is The ROI For Social Media?
"The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable." —Jason Falls, of Social Media Explorer
Video: ROI On Social Media With Katie Paine
"Katie hit the nail on the head near the end of her round table discussion when she said, 'Ultimately, the key question to ask when measuring engagement is, "Are we getting what we want out of the conversation?"' And, as stubborn as it sounds Mr. CEO, you
Take Heed of the Legal Risks of Web 2.0
"The increasing use of Web 2.0 creates new legal considerations...careful planning in the development of Web 2.0 business strategies and policies can minimize the legal risks arising from these powerful new Internet-based tools."
Facebook "More Effective Than Emergency Services In a Disaster"
The Telegraph reports that, "Researchers found that blogs, maps, photo sites and instant messaging systems were better at providing warnings, help and lists of how individuals were affected than traditional sources."
In Emergencies, People Turn to Facebook
"A study that will appear in tomorrow's New Scientist magazine found that social media sites, blogs, and instant messaging services were better at connecting people and providing warnings during emergencies than traditional sources of such information."
Police a-Twitter Over News Alerts
According to the Arizona Republic, "Scottsdale police are jumping to the leading edge of digitally disseminating news about crime, road closures and other safety issues as they happen...the public expects quick and direct information from the police depar
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