The Pew Internet & American Life Project released the results from a blogger survey today, which detailed the reasons why bloggers blog. The report focuses on some notion of storytelling vs. journalism (whatever), but what jumped out at me was that 7% of bloggers said that making money is a major reason why they blog.
(You can get the full report here.)
This was a relatively small sample survey of U.S. bloggers, but for the sake of some back of the envelope calculations let’s assume that this is roughly true for all of the 48.8 million blogs currently being tracked by Technorati. That’s more than 3 million bloggers looking to make money (only about a third of them in English).
