3spots 's Bookmarks tagged article →  View Popular

1.1 The origin of the Arabic script goes back to the first alphabets which were created by the Phoenicians. The Phoenicians were living on the costal area of Lebanon, Palestine and Syria. Since the Phoenicians were business traders sailing the Mediterranean, the alphabet influenced all the Mediterranean nations. The location of the middle-east being in the center of the ancient world (between the east and the west) also played a part in the spreading of the alphabet. So that is why the Phoenician alphabet is the mother of the Latin as well as the Arabic script.

In 1300 BC, the early Phoenician alphabet (consisting of 22 consonants without capitals written from right to left) was born in the city of Byblos on the coastal side of Lebanon. In 1000 BC, the Aramaic alphabet originated from the Phoenician in Aram (Syria and Mesopotamia) which represented the language of the Arameans

Direct Marketing: The Bigger Picture

Direct marketing—which includes junk mail like catalogs
and charity appeals, plus telemarketing calls and spam—is a
distinct type of advertising. It’s a cousin to mass marketing,
which includes billboards, TV commercials, and magazine
ads—all of which advertisers hope will influence consumers
in a general way. Direct marketing, on the other hand, allows
an advertiser to carefully choose who sees am ad and to
gauge whether the ad led to a sale or other desired activity—
like signing up for future mailings. Not surprisingly, direct
marketers tend to be obsessed with measures like return
on investment, which help them decide whether the sales
generated by an ad justify the amount they spent on it.

AdWords is very much a direct marketing tool. And your
competition may include not just a savvy Webmaster or two,
but teams of marketing experts who know direct campaign
angles inside out and work full-time to massage AdWords.
That’s important to remember, because when you run a
campaign, you have to pay close attention to your competition
to make sure your ads are getting the positioning and
clicks that make it worth doing in the first place.

Think of joining AdWords as a way of running a direct marketing
campaign rather than a way of appearing on Google,
and you’ll be in the right mindset.

表2●日本語システムで使われる主なエンコード方法 [画像のクリックで拡大表示]

図3●「ABアイＡＢアイ亜伊（改行＝CR+LF）」という文字列をエンコードした例

　主にパソコンで使われているシフトJIS，UNIXマシンで一般的な日本語EUC，インターネットで標準的なISO-2022-JP（通称JISコード）は，いずれも次の条件を満たしている。

(1)ASCII文字はそのままのコードで利用できる

(2)X 0208の文字を利用できる