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Xavier Moisant's Library tagged socialmedia →  View Popular

22 Jan 09

FT.com / UK - The new corporate firefighters

  • Critics accused the company of being not only insensitive but also unresponsive.
  • But now a growing number of companies, including Ford Motor, PepsiCo, Wells Fargo and Dell, are creating new high-level jobs to ready themselves for engagement with social media, with titles such as director of social media, head of communities and conversation, vice-president of experiential marketing and digital communications manager. The role of these new executives is to monitor and influence what is being said about their companies on the internet.
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