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22 Jan 09

FT.com / UK - The new corporate firefighters

www.ft.com/...26-11dd-b2a5-0000779fd2ac.html - Preview

ft corporate twitter socialmedia

Critics accused the company of being not only insensitive but also unresponsive.
But now a growing number of companies, including Ford Motor, PepsiCo, Wells Fargo and Dell, are creating new high-level jobs to ready themselves for engagement with social media, with titles such as director of social media, head of communities and conversation, vice-president of experiential marketing and digital communications manager. The role of these new executives is to monitor and influence what is being said about their companies on the internet.
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- "My responsibility is to work with the corporate office and the individual companies to better interact online," Mr Monseau says. "It underscores the fact that we realise this is an important audience and one that we need to develop relationships with."
- "It's no longer just companies talking to the press, and customer service talking to customers. All these other people showed up in the -middle. They may not be press and they may not be customers, but suddenly their collective voice is bigger than the traditional channels."
- "Companies are slow to adapt because they're still not 100 per cent sure they can make money with social media,"

17 Nov 08

22 manières d’utiliser les médias sociaux

fr.mashable.com/...s-dutiliser-les-medias-sociaux - Preview

socialmedia corporate exemples

03 Sep 08

Being Peter Kim: A List of Social Media Marketing Examples

www.beingpeterkim.com/...ive-been-thinki.html - Preview

socialmedia marketing corporate

24 Apr 08

Corporate Vlogs are the future of PR (or "monitzed marketing: the best marketing dollar you never spent")

www.calacanis.com/...of-pr-or-monitzed-marketing-th - Preview

video blog calacanis pr corporate

12 Mar 08

CorporatePR

ringblog.typepad.com/corporatepr - Preview

blog blogs business community howto marketing social twitter web2.0 women usa corporate PR wired free anderson

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