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22 Jan 09
FT.com / UK - The new corporate firefighters
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Critics accused the company of being not only insensitive but also unresponsive.
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But now a growing number of companies, including Ford Motor, PepsiCo, Wells Fargo and Dell, are creating new high-level jobs to ready themselves for engagement with social media, with titles such as director of social media, head of communities and conversation, vice-president of experiential marketing and digital communications manager. The role of these new executives is to monitor and influence what is being said about their companies on the internet.
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31 Oct 08
Twitter, Flickr, Facebook Make Blogs Look So 2004
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Twitter, Flickr, Facebook Make Blogs Look So 2004
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If you quit now, you're in good company.
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