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Cochineal has been used by humans for hundreds of years, and provides an important source of cash for a lot of rural Central and South American people. There is some evidence the culture and sale of cochineal leads to more independence and higher female literacy in Mexico. It's entirely consistent with Starbucks' policy to sustainably source their products to use a natural product like cochineal.
There is a change.org petition condemming Starbucks for using insect dyes; I'm tempted to start one to praise them for it! The market for cochineal has been declining steadily, as more Western people discover what it is and freak the fuck out about insects in their food. That means less income traveling to our southern neighbors in the Americas.
I am a bit puzzled that people who willingly eat something called a Soy Strawberry Frappuccino, or [*shudder*] a Starbucks "Red Velvet Whoopie Moon Pie", are concerned about a tiny amount of insect extract. The reality is that anytime you eat processed food–including coffee and chocolate–you ARE eating insects. They may not be on the label, but parts of them are in there.
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Coffee is kind of a big deal there. In Italian cafés, customers can pay for two coffees, but only receive one. The second coffee paid for is on hold for whoever comes in and might be short of cash. The other person would come in and ask if there are any prepaid coffees. If there are, that person would enjoy a cup of coffee courtesy of a benevolent stranger.
Programmer Jonathan Stark, vice president of Mobiquity, has begun a truly cool experiment: sharing his Starbucks card with the world. While researching ways one can pay-by-mobile, Stark took an interesting perspective on Starbucks’ system. He realized there was (at the time) no app for Android users, so he simply took a picture of his card and posted it online. He loaded it with $30 and then encouraged others to use it — and reload it, if they see fit. Not surprisingly, people took him up on it.
Since those $30, the card has seen over $9,000 worth of anonymous donations. Stark says that “every time the balance gets really high, it brings out the worst in people: Someone goes down to Starbucks and makes a huge purchase. I don’t know if they are buying coffee beans or mugs, or transferring money to their own card or what. But as long as the balance stays low, say $20 to $30, it seems like it manages itself. I haven’t put any money on it in a while. All the money going through the card right now is the kindness of strangers.”
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Overall, the ratio of people taking versus giving is 2-1. Stark has a truly grand vision: “It’s literally giving people hope. Ultimately the goal is for more people to do this kind of thing. I admit it seems a little frivolous to give away coffee to people with iPhones. But imagine if you had a CVS card and you could give someone $10 for their Alzheimer’s medication. The concept of frictionless social giving is very attractive. And this is just the beginning of that.” It’s easy enough to text a number to make a donation during times of disaster, and many do it, but the concern may still exist over “where” the money is going; systems with re-loadable cards are straightforward and in some way more transparent (after all, the users probably have their own, personal, cards), serving to spur people into donating even more. I say let’s expand this — I cannot wait to see it act elsewhere — some sort of school card, perhaps?
Download the full-sized card here; before you go, check the balance on Twitter — updated every couple of minutes, Stark wrote the program himself. “Like” Jonathan’s Starbucks Card on Facebook to spread the word; and when you want to donate, simply log on to the Starbucks website and reload card number 6061006913522430.
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