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Two Purdue psychologists, Shamala Kumar and Carolyn M. Jagacinski, gave 135 college students a series of questionnaires, measuring anxiety level, impostor feelings and approach to academic goals. They found that women who scored highly also reported a strong desire to show that they could do better than others. They competed harder.

By contrast, men who scored highly on the impostor scale showed more desire to avoid contests in areas where they felt vulnerable. “The motivation was to avoid doing poorly, looking weak,” Dr. Jagacinski said.

In a 2000 study at Wake Forest University, psychologists had people who scored highly on an impostor scale predict how they would do on a coming test of intellectual and social skills. An experimenter, they were told, would discuss their answers with them later.

Sure enough, the self-styled impostors predicted that they would do poorly. But when making the same predictions in private — anonymously, they were told — the same people rated their chances on the test as highly as people who scored low on the impostor scale.

In short, the researchers concluded, many self-styled impostors are phony phonies: they adopt self-deprecation as a social strategy, consciously or not, and are secretly more confident than they let on.

Schmidt has refused to retract his comments and maintains that the majority of papers published in the journal are "dross".

"I would personally not credit any article that was published there with any useful contribution to the science," he told the Guardian. "Saying a paper was published in E&E has become akin to immediately discrediting it." He also describes the journal as a "backwater" of poorly presented and incoherent contributions that "anyone who has done any science can see are fundamentally flawed from the get-go."

There are two significant issues that must be added to the conversation though:

Mobile's impact: The typical smartphone user spends almost half of her time on e-mail. This makes comScore's metrics marginal since it evaluated only Web-based e-mail usage.

As e-Dialog CEO John Rizzi thoughtfully points out on a recent blog post:

"In the 18-24 age group, unique visits increased 9%, while time spent decreased 10%. To me this points to the increasing use of mobile to triage inboxes on the go, and the desktop inbox being used to access specific e-mails and perform tasks like getting a code for a sale, or composing an e-mail reply that would be too onerous on a mobile phone. In fact, comScore found that 30% of respondents are viewing e-mail on their mobile phone, a 36% increase from 2009, and those using mobile e-mail daily increased 40% on average."

Pew Internet recently evaluated how Internet users of different age groups spent their time online. Guess what? Even 90 to 100 percent of Millennials (ages 18-33) used e-mail. As you can see in the chart, below, e-mail was the top activity across all age groups.*

Teenagers become adults: I may not win any scientific breakthrough awards for this statement, but people are missing the boat on this piece of the puzzle. What happens when a teenager becomes an adult in the workplace? Not only do they dress, speak, and act differently - they use different approaches to communicate, too.

The first thing a new employee typical gets is…an e-mail address. And guess what? They use it, even if they have been reliant on social, IM, and texting for their primary communication channels. They will correspond for work via e-mail and opt in to e-mails from their favorite brands (including brands that they certainly did not like as a teenager). They likely will also "Like" their favorite companies on Facebook, follow them on Twitter, and opt in to SMS offers as well. They will also expect different value and information in each of these channels.

there are two things I want you to take away from this:

1 – This was very basic SEO stuff that any of you can do.  It was simply a case of targeting a specific phrase, and inserting it in the post.  Now as far as my having a large and engaged Twitter network and readership here (thanks guys!), that definitely played a big factor in the post moving up the results so quickly.  But at a basic level, everything I did from a SEO perspective is what you can do with every post.  And you should.

That last step, however, may be a bit farther than most scientists are willing to go — even the ones who energetically blog and tweet their post-publication reviews. Although the latter activity is "a nice secondary mechanism for catching things", says Goldstein, "I think we do not want it to be just a commentary free-for-all as the only arbiter of quality."

"It's exactly like what's said about democracy," he adds. "The peer-review process isn't very good — but there really isn't anything that's better."