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The University of East Anglia Climatic Research Unit, target of "ClimateGate", has released nearly all its remaining data on temperature measurements following a freedom of information bid.
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The unit works with the UK Met Office to compile one of the world's most used records of global temperature change.
Most temperature data was already available, but critics of climate science want everything public.
Data from Trinidad and Tobago is being released against the country's wishes.
Following the latest release, raw data from virtually all of the world's 5,000-plus weather stations is freely available.
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The only exceptions concern 19 weather stations in Poland, for which the Polish national weather service has declined to release data, for reasons it has not elaborated.
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companies see consumer data as something that they can use to target ads or offers, or perhaps that they can sell to third parties, but not as something that consumers themselves might want. Of course, this is not an entirely new idea, but most pundits on both sides – privacy advocates and marketers – don’t realize that rather than protecting consumers or hiding from them, companies should be bringing them into the game.
I believe that successful companies will turn personal data into an asset by giving it back to their customers in an enhanced form. I am not sure exactly how this will happen, but current players will either join this revolution or lose out.
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ost disclosure statements are not designed to be read; they are designed to be clicked on. But some companies actually want their customers to read and understand the statements. They don’t want customers who might sue, and, just in case, they want to be able to prove that the customers did understand the risks.
So the leaders in disclosure statements right now tend to be financial and health-care companies – and also space-travel and extreme-sports vendors. They sincerely want to let their customers know what they are getting into, because a regretful customer is a vengeful one.
That means making disclosure statements readable. I would suggest turning them into a quiz. The user would not simply click a single button, but would have to select the right button for each question. For example:
What are my chances of dying in space?
A) 5%
B) 30%
C) 1-4% (the correct answer, based on experience so far; current spacecraft are believed to be safer.)
Now imagine:
Who can see my data?
A) I can.
B) XYZ Corporation.
C) XYZ Corporation’s marketing partners. (Click here to see the list.)
D) XYZ Corporation’s affiliates and anyone it chooses.
As the customer picks answers, she gets a good idea of what is going on. In fact, if you're a marketer, why not dispense with a single right answer and let the consumer specify what she wants to have happen with her data (and corresponding privileges/access rights if necessary)? That’s much more useful than vague policy statements. Suddenly, the disclosure statement becomes a consumer application that adds value to the vendor-consumer relationship.
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And show the data themselves rather than a description.
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