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Hollywood may create the world’s best TV dramas, but Britain dominates the global trade in unscripted programmes—quiz shows, singing competitions and other forms of reality television.
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Like financial services, television production took off in London as a result of government action. In the early 1990s broadcasters were told to commission at least one-quarter of their programmes from independent producers. In 2004 trade regulations ensured that most rights to television shows are retained by those who make them, not those who broadcast them. Production companies began aggressively hawking their wares overseas.
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another reason for British creativity. Many domestic television executives do not prize commercial success. The BBC is funded almost entirely by a licence fee on television-owning households. Channel 4 is funded by advertising but is publicly owned. At such outfits, success is measured largely in terms of creativity and innovation—putting on the show that everyone talks about. In practice, that means they favour short series. British television churns out a lot of ideas.
A key aspect of innovation success has actually been the ability to shield innovators from the immediacy of the market, thus creating a space for novelty, and also for failure
For environmentalists trying to use entertainment to shape broad public attitudes and behaviors, nothing could be more important than understanding how to reach these hard-to-get people. Something that will speak to them, something that will change their minds, and most importantly, something that will incite them to action. A documentary might not be that something.
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Environmental films tend to “draw a pretty pre-disposed audience,” said Susi Moser, a fellow at the Woods Institute for the Environment at Stanford University and climate change communications specialist. A 2010 study on The Age of Stupid (a hybrid documentary, drama, and animation on climate change) found that most filmgoers were already quite concerned about climate change, and motivated to mitigate it, even before seeing the film. For audiences that are already devoted to an environmental cause, these films merely confirm their pre-existing beliefs.
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Documentary film director Louie Psihoyos anticipated this problem when he directed The Cove, a 2009 Oscar-winning documentary about mass dolphin hunting in Japan. His solution was to model the film after a popular Hollywood blockbuster.
“We wanted to do a ‘making-of’ style film that felt like Ocean’s Eleven,” he said. “That was a way in — to tell a dark story in a popular way.”
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