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Google was run like an innovation factory, empowering employees to be entrepreneurial through founder’s awards, peer bonuses and 20% time. Our advertising revenue gave us the headroom to think, innovate and create. Forums like App Engine, Google Labs and open source served as staging grounds for our inventions. The fact that all this was paid for by a cash machine stuffed full of advertising loot was lost on most of us. Maybe the engineers who actually worked on ads felt it, but the rest of us were convinced that Google was a technology company first and foremost; a company that hired smart people and placed a big bet on their ability to innovate.
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Google could still put ads in front of more people than Facebook, but Facebook knows so much more about those people. Advertisers and publishers cherish this kind of personal information, so much so that they are willing to put the Facebook brand before their own. Exhibit A: www.facebook.com/nike, a company with the power and clout of Nike putting their own brand after Facebook’s?
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As it turned out, sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy. A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
A Christian organisation in Bath has been asked to take down claims stating that God can heal certain illnesses after a complaint from an "unofficial adviser to the media".
The Advertising Standards Authority accused Healing on the Streets (HOTS) of giving false hope to the sick, preventing those with specific illnesses including cancer, asthma, and other conditions from seeking medical assistance due to their prayer claims.
drugs are having a difficult time beating the placebo effect, and increasingly so. In fact, they're finding the placebo effect is getting stronger in people, making it more difficult for drugs to show any improvement over it. The credit for the increased placebo effect has been attributed to the increase in consumer advertising, which makes many consumers "believe" more in the drugs and their effects.
According to researchers from the University of Bonn, non-smokers thinking of taking up the habit might think twice when they look at those pictures, but it’s going to require more than scare tactics to change the ways of chronic smokers.
Content farms, which have flourished on the Web in the past 18 months, are massive news sites that use headlines, keywords and other tricks to lure Web-users into looking at ads. These sites confound and embarrass Google by gaming its ranking system. As a business proposition, they once seemed exciting. Last year, The Economist admiringly described Associated Content and Demand Media as cleverly cynical operations that “aim to produce content at a price so low that even meager advertising revenue can support it.”
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As a verbal artifact, farmed content exhibits neither style nor substance.
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The insultingly vacuous and frankly bizarre prose of the content farms — it seems ripped from Wikipedia and translated from the Romanian — cheapens all online information.
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According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL.
Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link. This plays into the idea that social media is best used for brand awareness, but still, 18% isn’t that great.
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ForeSee developed their “Social Media Value Benchmark,” which ranks web visitors based on how the customer came to the site, how much they spent, how they felt about the experience and whether they’re likely to return.
ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.
This is all well and good until you go back to the top and the stat that says only 18% of visitors were influenced by social media and only 1% came in on a direct link.
Even if those customers spend more money than the average customer, is that worth the time and effort invested in social media? Could be, is the wishy-washy answer. Many small business users see social media as a “free” source of marketing. That’s true and false. It may not cost you a monthly fee but it costs you time and time is money
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ForeSee admits that some companies pull in as much as 5% of their customers from social media, but email is known to influence 32% of customers.
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The advertising watchdog has thrown out complaints accusing an ad by Cadbury of racism for comparing model Naomi Campbell to a bar of chocolate.
This decision follows an assessment by the council of the Advertising Standards Authority on whether to launch an investigation to see if the press campaign is in breach of the advertising code relating to racism.
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The press ad for Cadbury's Bliss range of Dairy Milk chocolate – which ran with the strapline "move over Naomi, there's a new diva in town" – provoked outrage from the supermodel as well as campaigning group Operation Black Vote.
Campbell said she was shocked by the ad, while her mother Valerie said she was "deeply upset by this racist advert".
Cadbury initially defended the campaign, saying it was intended as a tongue-in-cheek play on her reputation for diva-style tantrums and had nothing to do with her skin colour.
However, after taking took legal advice Cadbury withdrew the campaign and made a public apology on its corporate website.
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The complainants objected that the ad was racially offensive because it compared a black woman to a bar of chocolate.
However, the ASA council said that the ad was "likely to be understood to refer to Naomi Campbell's reputation for 'diva-style' behaviour rather than her race".
"On this basis the council decided that the ad was unlikely to be seen as racist or to cause serious or widespread offence," the ASA added.
French broadcasters who want to encourage viewer interaction via Facebook or Twitter accounts can no longer do so. The “follow us on Twitter” or “Like us on Facebook” refrains — common parlance in American broadcasting — are no longer allowed on French channels. The networks can still say “find us on social networks,” but services cannot be mentioned by name.
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The regulatory decree was issued on May 27. The rationale behind the decision? Apparently mentioning social networks like Twitter or Facebook by name goes against a 1992 decree prohibiting surreptitious advertising. Encouraging users to engage with the content creators or give their own feedback is “clandestine advertising” for the social networks themselves.
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Christine Kelly, a spokesperson for the CSA, tried to explain the decision by saying it “would be a distortion of competition” to “give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition.”
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An Australian advertising company has reversed its controversial decision to pull down safe-sex awareness signs featuring a hugging, gay couple.
Adshel, which copped widespread criticism over the removal of the signs from Brisbane bus shelters, announced this afternoon the signs would be reinstated after accepting complaints had been "orchestrated" by the Australian Christian Lobby.
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"Adshel earlier responded to a series of complaints by removing the campaign from its media panels yesterday," the company said in a statement on its website this afternoon.
"None of the complaints indicated any liaison with the ACL, so Adshel was made to believe that they originated from individual members of the public."
Adshel chief executive Steve McCarthy said it was now clear that Adshel had been the target of a co-ordinated ACL campaign against the "Rip and Roll" advertisements designed by the Queensland Association for Healthy Communities.
an ad appeared in a newspaper, and on billboards around the country. The ad had a purple background, and, in the middle of it, lying in a pool of crystals, or something that an advertising "creative" would probably call "bling", a bar of Cadbury's Dairy Milk Bliss. Above it, in white letters, were the words: "Move over, Naomi, there's a new diva in town."
Naomi Campbell is considering legal action."It's upsetting," she said, "to be described as chocolate, not just for me, but for all black women and black people. I do not," she said, "find
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We're confused because we seem to think that to be black is to be "cool". We seem to think that being black has something to do with playing sport very well, or being very handsome, or very beautiful, or very sexy. We seem to think it has something do with multi-millionaire musicians who make music that uses words like "nigger", "bitch" and "whore". We seem to think, or some people seem to think, that knowing a black person, or having had sex with a black person, is something to boast about to another black person, or even to a white person. Something that will make us look "cool".
A new study, published in The Journal of Consumer Research, helps explain both the success of this marketing strategy and my flawed nostalgia for Coke. It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of long-term memory in the brain) into believing that the scene we just watched on television actually happened. And it happened to us.
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The experiment went like this: 100 undergraduates were introduced to a new popcorn product called “Orville Redenbacher’s Gourmet Fresh Microwave Popcorn.” (No such product exists, but that’s the point.) Then, the students were randomly assigned to various advertisement conditions. Some subjects viewed low-imagery text ads, which described the delicious taste of this new snack food. Others watched a high-imagery commercial, in which they watched all sorts of happy people enjoying this popcorn in their living room. After viewing the ads, the students were then assigned to one of two rooms. In one room, they were given an unrelated survey. In the other room, however, they were given a sample of this fictional new popcorn to taste. (A different Orville Redenbacher popcorn was actually used.)
One week later, all the subjects were quizzed about their memory of the product. Here’s where things get disturbing: While students who saw the low-imagery ad were extremely unlikely to report having tried the popcorn, those who watched the slick commercial were just as likely to have said they tried the popcorn as those who actually did. Furthermore, their ratings of the product were as favorable as those who sampled the salty, buttery treat. Most troubling, perhaps, is that these subjects were extremely confident in these made-up memories. The delusion felt true. They didn’t like the popcorn because they’d seen a good ad. They liked the popcorn because it was delicious.
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“false experience effect,”
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For Facebook, it almost certainly has to if it hopes to build a sustainable long-term business. It's biggest hope is that all of the data it collects will help it help advertisers connect with consumers in a much more targeted fashion than ever before possible.
When it comes to targeting, we're not just talking about demographic and interest information here. What if Facebook could deliver real-time ads based on the conversations its users are having when they're having them? According to AdAge, it is experimenting with precisely that.
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If Facebook can manage to connect consumers with businesses in real-time at the right time using data mining, the exorbitant valuations given in secondary markets might not be so crazy.
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Through its bold advertising, diamond giant DeBeers did something extraordinary - it managed to convince generations of men and women that the only acceptable symbol of an engagement was a diamond ring.
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Prior to the "A Diamond is Forever" campaign - which launched in 1948 and was named by Advertising Age as the most effective campaign of the 20th Century - diamond rings weren't synonymous with marriage or engagement. Peruse 19th Century literature and there's nary a mention of diamond engagement rings.
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The influence of alcohol beverage advertising on consumption and abuse is examined on the basis of scientific research and evidence.
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There is no solid evidence from either scientific research or practical experience that this theory of advertising is correct.
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The definitive review of research from around the world found that advertising has virtually no influence on consumption and has no impact whatsoever on either experimentation with alcohol or its abuse. 8 This is consistent with other reviews of the research.
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magazine photos of models, be they magically emaciated or plus-size, make overweight women feel worse about their bodies and, conversely, "underweight" women feel better about themselves.
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redefining standards of shape across the editorial and commercial side of print fashion won't be some sort of panacea for the already fragmented self-esteem of women who fall outside of our modern understanding of beauty. "Overweight women's self-esteem always decreases, regardless of the model they look at,
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