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"The answer is that the mouse changed. Our old laboratory mice had been bred to resemble us in interesting ways, to suffer familiar diseases like diabetes or cancer, or to achieve impressive goals, like extreme longevity. They were model animals in the sense that they were used as substitute people, miniature humans that were both versatile and morally expendable. The new mouse is a model in a different way — not a tiny stand-in for a human but a kind of exemplar. We are using it to explore the limits of biological systems, sending it into a future where flesh is blended with code."
"To be in the company of Chris Calhoun is to encounter breasts, and encounter the damn things anytime, anywhere—including over a plate of spaghetti in a bustling Manhattan restaurant."
"There’s a feeling of inevitability in writing about McDonald’s latest offering, their “bowl full of wholesome” — also known as oatmeal. The leading fast-food multinational, with sales over $16.5 billion a year (just under the GDP of Afghanistan), represents a great deal of what is wrong with American food today. From a marketing perspective, they can do almost nothing wrong; from a nutritional perspective, they can do almost nothing right, as the oatmeal fiasco demonstrates. "
"When Jeanne Marie Laskas started reporting on the devastating impact of repeated hits to football players' brains in 2009, the NFL was still in denial. By now the evidence is irrefutable, and every bloody Sunday (and Monday and Thursday) it becomes a little harder not to cringe with each collision. But if you're a guy like former star linebacker Fred McNeill who's living with the effects of those hits, the question is: How can we keep watching the game—and how can we keep asking our kids to play it?"
"Given China's burgeoning ranks of smokers, the tobacco business has been hugely lucrative for Beijing, with annual profits up almost 20 percent every year for the past five years."
Multinationals Use Traditional Ingredients in Market Battle
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