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wodeadtime 's Public Library

01 Sep 09

Tour - Strutta

  • Before you even click that green Create button, think about what you want to accomplish with a contest or competition. Do you want to raise awareness of your brand, introduce a new product or feature, engage and honor your existing customers, increase site traffic and attract new customers? Thinking about your goals will help you define the best type of contest for your business.
21 Aug 09

Shakesville: The Terrible Bargain We Have Regretfully Struck

  • born of the multitude of mundane betrayals that mark my every relationship with a man—the casual rape joke, the use of a female slur,
18 Aug 09

SHORTURL FEUD: Tr.im Slams Twitter and Bit.ly, Goes Open Source

  • @stukes, many people don't want to "forget about" their links. Some wants stats. Others want bookmarks. And a few want to measure results for companies, clients or themselves. In a "Link Economy," URL shorteners are like receipts.
10 Aug 09

Seattle Times Finds Resurgence as Solo Act - NYTimes.com

  • Oddly enough, what remains of The P-I is also faring better than expected. The Hearst Corporation kept the paper’s Web site alive as a news operation with a small staff, heavily reliant on more than 200 unpaid bloggers who write on things as diverse as their neighborhoods, cooking and marathon running.
  • Oddly enough, what remains of The P-I is also faring better than expected. The Hearst Corporation kept the paper’s Web site alive as a news operation with a small staff, heavily reliant on more than 200 unpaid bloggers who write on things as diverse as their neighborhoods, cooking and marathon running.
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feedly | cover

  • Mindmapping software really lowers the barrier to getting things out of my head and without it the ideas and productivity would simply dry up.
26 Jul 09

A next-generation news site management system | yelvington.com

  • I think Brian Eno was right: "Every collaboration helps you grow."
  • I think that regional news papers have no other chance in the long run than to become a social community online for their region if they want to succeed.

There's ads, and then there's ads | yelvington.com

  • This dimension of creating demand is one that deserves more attention that it gets. Google can't do it. Yellow Pages can't do it. There's plenty of competition -- radio, TV, cable, other print media, even "if you lived here, you'd be home by now" billboards along the highway. But it's not something you can lose to a smarter algorithm. Not yet, anyway.
  • If truly concerned about the local business, they would say "what's the thing you make the most profit on? And what can we do to get people to want to buy that?"
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25 Jul 09

Three Ways to Use Twitter to Market Your Small Business | Canadian Small Business and Entrepreneurship Experts, Tips and Advice | BizLaunch Small Biz Blog

  • Social media for small business is not just about driving sales. The reason customers buy from their local coffee shop over a Starbucks is the quality and culture, social media is a great way of sharing that expertise that might not be revealed in a early morning or lunch time rush lineup.
  • Online networking tools such as Twitter can be a great customer relationship tool to retain communications with that customer that drops by once for the first time, the person that picks up their signature order every morning at 8 am without fail or the person that had their order mixed up.
23 Jul 09

The New Social Engagement: A Visit to Zappos

  • Embrace transparency



    …It’s gonna happen whether you like it or not!

Here’s Why Amazon Bought Zappos

  • a customer obsession which is so easy for me to admire
  • I think that kind of unique culture is a very significant asset.
20 Jul 09

A Path to a Magazine Where You’re Editor and Publisher - NYTimes.com

  • advertisers’ willingness to pay as much as 40 times more for print ads than for online ones
  • while it removes the costs of paper, ink, printing presses and a pavement-pounding sales force.
16 Jul 09

Trumba Testimonials

  • Our overall belief is not in creating new platforms but in leveraging existing platforms to provide the most reliable, cost effective solution for our clients.
13 Jul 09

Us Weekly the Latest to Profit from Selling Inventory on Its Facebook Page

  • The elegant advertising dollar
  • relies on environments which can give advertisers originality, style and relevance. The Catch-22 for Facebook and indeed Twitter of course, is that they are trying to create that off the back of data which is not theirs, exists in a fast moving environment and is in reality pretty asinine in value. If I were a Celebrity or Brand, looking to maintain the cache I had worked so hard to achieve in tradtional media, then I’d also be dubious as to whether large numbers of so called ‘fans’ actually translated into sustainable eyeballs on an ongoing basis and wonder whether leading advertisers may actually feel their brands are compromised in such a viral and unsophisticated sea of opinion which is also awash with cheap unfettered advertising alongside which they will inevitably be compared.
29 Jun 09

Malcolm Gladwell reviews Free by Chris Anderson: Books: The New Yorker

  • The Times gives away its content on its Web site. But the Wall Street Journal has found that more than a million subscribers are quite happy to pay for the privilege of reading online.
16 Jun 09

Power Shift - Social Media Blog

  • Social CRM is the new dynamic in building long-term, fruitful relationships for your company. It’s a new way of approaching and cultivating customer relationships that’s focused on people instead of tools, collaboration instead of control, and valuable experiences instead of transactions.
12 Jun 09

Online Video Marketing Platform for Social Networks | Involver

  • buzz going around about Fred Wilson’s AdAge Digital 2009 Keynote, in which he outlined a future where “Earned Media” grew and stole market share from “Paid Media.” Essentially the idea that companies would engage more in conversational marketing and less in advertising.
10 Jun 09

8 Essential Apps for Your Brand's Facebook Page

  • s an interactive copywriter and social media consultant who specializes in Facebook. She authors a blog at alisondriscoll.com.

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  • s a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media.
08 Jun 09

Canadian Heritage - Arts Presentation Canada

  • the Development Component to support the emergence of arts presenters and support organizations for under-served communities or artistic practices. (Please contact your regional office for further details on the Development Component application).
07 Jun 09

Free Papers Faltering in Downturn - NYTimes.com

  • The fact that we have had this downturn doesn’t obscure the fact that it’s a very promising business model,” he said.
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