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Putting the Public in Public Media
"NPR's Social Media Guidelines for Reporters
This list, released last week, includes concerns about expressing political views online and how reporters should present themselves on Twitter and Facebook. It's a great starting point for other organizations concerned about similar issues. Carvin says that while NPR reporters are using online tools more and more, it still can be a challenge.
"The one thing I never do is show up and insist that they use a particular tool simply because lots of other people are using it," he says. "People are often resistant to learning new tools simply because they don't seem relevant to them, so you need to figure out with them what may or may not be relevant.""
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