Ultimately, as Fortuny suggests, trolling will stop only when its audience stops taking trolls seriously. “People know to be deeply skeptical of what they read on the front of a supermarket tabloid,” says Dan Gillmor, who directs the Center for Citizen Media. “It should be even more so with anonymous comments. They shouldn’t start off with a credibility rating of, say, 0. It should be more like negative-30.”
That the Internet is now capacious enough to host an entire subculture of users who enjoy undermining its founding values is yet another symptom of its phenomenal success. It may not be a bad thing that the least-mature users have built remote ghettos of anonymity where the malice is usually intramural. But how do we deal with cases like An Hero, epilepsy hacks and the possibility of real harm being inflicted on strangers?
Why inflict anguish on a helpless stranger? It’s tempting to blame technology, which increases the range of our communications while dehumanizing the recipients. Cases like An Hero and Megan Meier presumably wouldn’t happen if the perpetrators had to deliver their messages in person. But while technology reduces the social barriers that keep us from bedeviling strangers, it does not explain the initial trolling impulse. This seems to spring from something ugly — a destructive human urge that many feel but few act upon, the ambient misanthropy that’s a frequent ingredient of art, politics and, most of all, jokes. There’s a lot of hate out there, and a lot to hate as well.
The human equivalent of this robustness is a combination of eloquence and tolerance — the spirit of good conversation. Trolls embody the opposite principle. They are liberal in what they do and conservative in what they construe as acceptable behavior from others. You, the troll says, are not worthy of my understanding; I, therefore, will do everything I can to confound you.
Technology, apparently, does more than harness the wisdom of the crowd. It can intensify its hatred as well.
Teenagers groom their MySpace profiles as intensely as their hair; escapists clock 50-hour weeks in virtual worlds, accumulating gold for their online avatars. Anyone seeking work or love can expect to be Googled. As our emotional investment in the Internet has grown, the stakes for trolling — for provoking strangers online — have risen. Trolling has evolved from ironic solo skit to vicious group hunt.
It is a mass medium for defining who we are to ourselves and to others.

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Most of the institutions we had last year we will have next year. In the past the hold of those institutions on public life was irreplaceable, in part because there was no alternative to managing large-scale effort. Now that there is competition to traditional institutional forms for getting things done, those institutions will continue to exist, but their purchase on modern life will weaken as novel alternatives for group action arise.
This change will not be limited to any particular set of institutions or functions. For any given organization, the important questions are 'When will the change happen?" and "What will change?" The only two answers we can rule out are never, and nothing. The ways in which any given institution will find its situation transformed will vary, but the various local changes are manifestations of a single deep source: newly capable groups are assembling, and they are working without the managerial imperative and outside the previous strictures that bounded their effectiveness. These changes will transform the world everywhere groups of people come together to accomplish something, which is to say everywhere.
The current change, in one sentence, is this: most of the barriers to group action have collapsed, and without those barriers, we are free to explore new ways of gathering together and getting things done.
The Tectonic Shift
Something similar is happening today, with newer tools. Most of the institutions we had last year we will have next year. In the past the hold of those institutions on public life was irreplaceable, in part because there was no alternative to managing large-scale effort. Now that there is competition to traditional institutional forms for getting things done, those institutions will continue to exist, but their purchase on modern life will weaken as novel alternatives for group action arise.
Now that there is competition to traditional institutional forms for getting things done, those institutions will continue to exist, but their purchase on modern life will weaken as novel alternatives for group action arise.
Group action gives human society its particular character, and anything that changes the way groups get things done will affect society as a whole. This change will not be limited to any particular set of institutions or functions. For any given organization, the important questions are 'When will the change happen?" and "What will change?" The only two answers we can rule out are never, and nothing. The ways in which any given institution will find its situation transformed will vary, but the various local changes are manifestations of a single deep source: newly capable groups are assembling, and they are working without the managerial imperative and outside the previous strictures that bounded their effectiveness. These changes will transform the world everywhere groups of people come together to accomplish something, which is to say everywhere.