Senator Barack Obama’s videotaped response to President Bush’s final State of the Union address — almost five minutes of Mr. Obama’s talking directly to the camera — elicited little attention from newspaper and television reporters in January.

But on the medium it was made for, the Internet, the video caught fire. Quickly after it was posted on YouTube, it appeared on the video-sharing site’s most popular list and Google’s most blogged list. It has been viewed more than 1.3 million times, been linked by more than 500 blogs and distributed widely on social networking sites like Facebook.
But that is only the beginning of how they process information.
According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.
Add Sticky Note
- This is a great way of describing the shift, and releates directly to Shirky's publish then filter idea.
  posted by willrich on 2008-03-27 11:12:35
“We’re talking about a generation that doesn’t just like seeing the video in addition to the story — they expect it,” said Danny Shea, 23, the associate media editor for The Huffington Post (huffingtonpost.com). “And they’ll find it elsewhere if you don’t give it to them, and then that’s the link that’s going to be passed around over e-mail and instant message.”

Online Newspaper Audience Rising Twice As Fast As General Internet Population: Report

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