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A group of seniors at Beaver Country Day are fans of Mary Karr, the award-winning poet and memoirist.

But they're not like the "we love you and have read all your books'' kind of fan. These students have named their English class after one of her books, "The Liar's Club,'' made a special "I (heart) Mary Karr'' t-shirt, and after learning that Karr would be in the Boston area on Thursday and Friday promoting her newest book, "Lit,'' posted a video on Tuesday to Karr's Facebook page inviting her to visit. "

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"In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".

Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold"."

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"In two surveys reported this year by Pew Internet Research -- of 700 and 935 teens, respectively -- 38 percent of respondents ages 12 to 14 said they had an online profile of some sort.

Sixty-one percent of those in the study, ages 12 to 17, said they use social-networking sites to send messages to friends, and 42 percent said they do so every day.

The data in the study was from 2006, so it's not a stretch to assume those numbers are higher this year. Research on younger children is limited, but anecdotal evidence shows that many of them are also logging on.

"Of course they are," said Amanda Lenhart, a senior researcher at Pew and one of the report's authors. "They're using them because that's where their social world is. Because there's no effective way to age-verify ... children very quickly realize, 'I just say I'm 14 years old, and they'll let me use this.' ""

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"Facebook is where I have more casual discussions, share pictures and stories with my friends and co-workers. It’s where I follow causes and groups I’m interested in and get more involved through their fan pages and groups."

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""MySpace has one population, Facebook has another," said the 26-year-old, who works for an affordable-housing nonprofit in San Francisco, California. "Blue-collar, part-time workers might like the appeal of MySpace more -- it definitely depends on who you meet and what they use; that's what motivates people to join and stay interested."

Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace. "

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"Unbeknownst to most mainstream Facebook users, the social network actually offers a slew of privacy controls and security features which can help you batten down the hatches, so to speak. If used properly, you'll never have to worry about whether you should friend the boss and your mom. You can friend anyone you want while comfortable in the knowledge that not everyone gets to see everything you post.

The problem in implementing these privacy options is that they're just too confusing for most non-tech savvy people to handle. And often, folks don't want to bother to take the time to learn. To simplify the process, we're offering five easy steps you can take today to help make your Facebook experience safer, more secure, and more private. "

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And here's the third emerging ethos of our social networking era: Online, clinging to their own set of facts, connecting within their own networks, people believe what they want to believe -- one click at a time.

"Society has always had extremists. They just haven't had a public venue that we could all see before," said Kathleen Hall Jamieson, an expert on presidential communication and director of the Annenberg Public Policy Center at the University of Pennsylvania. "Language is evolving because of the Internet, and people have no sense of what's appropriate or not. But you would expect that anyone who would ask people if the American should be killed is fully aware of how extraordinarily serious that is. You would expect."

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For over a decade, photo sites such as Shutterfly, Kodak Gallery and Snapfish duked it out for dominance in online photo sharing.

But over the last 12 months, Facebook has surpassed them all, with a little photo application that lets you simply "tag" and share snapshots. Some 2 billion photos a month — or nearly 70 million a day — are uploaded to Facebook. By comparison, Yahoo's popular photo site Flickr gets 3 million uploads a day.

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Making friends on Facebook, sending text messages, posting pictures online. Are these teens who spend endless hours surfing the Net? Not exclusively. Today, older adults are the fastest-growing population online and are actively engaged in the Web 2.0 world. But while they enjoy the many benefits of the Internet, they are often overlooked when it comes to online safety.

Many online safety initiatives focus on kids, and rightly so. But what about the older generation, which now uses the Internet for everyday tasks as well as for social networking, online dating, games and watching videos?

While identity theft has traditionally been viewed as the online threat to seniors, online safety for the aging population is multifaceted. For example, older adults should take steps to protect their personal information online; maintaining online privacy is an important issue for seniors

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In a case that could set a precedent for whether school officials can legally peek into students' private social-networking accounts without justifiable cause, a high school cheerleader is suing her school and former coach for what she claims is a violation of her rights to privacy and free speech.

Two years ago, Mandi Jackson, a cheerleader at Pearl High School in Pearl, Miss., and the other members of the cheering squad were asked by cheerleading coach Tommie Hill to give her their Facebook login passwords. According to reports, Hill wanted the passwords to check and make sure none of the squad members were drinking or participating in any illegal behavior.

While the other members of the squad quickly used their cell phones to access the web and change or delete their profiles, Jackson did not.

"I didn't know if I would get in trouble or not ... because I didn't think there was anything wrong with what was on my Facebook [profile]," Jackson said during an interview with local WAPT News.

Later that night, Hill reportedly looked through Jackson's profile and found a conversation between Jackson and another squad member that used profanity. The conversation was part of Jackson's personal Facebook eMail correspondence, which is not available on any publicly displayed Facebook page.

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How fickle are kids these days? Just when all the grown ups started figuring out Facebook, college and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over 55 years old today than there are high school students using the site.

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Thus, it appears that recent dips in baby boomers’ Facebook usage were only short-lived. Usage amongst users over 55 have just surpassed their March 2009 levels to reach all time highs - now, nearly 4.2 million Americans over 55 are logging into Facebook each month. The fastest growing group? Men over 55 - up 42% in the last month to nearly 1.5 million. The number of women over 55 on Facebook grew by 39% in the last month to over 2.5 million.

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"While Facebook has been growing at around 300,00 to 400,000 active users per day for most of the last three quarters (based on our estimations), its growth rate seems to have again significantly increased in recent weeks to around 700,000 to 750,000 new users each day - almost double the growth rate we have seen for most of this year - based on data we are tracking from Facebook’s advertising tools."

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Studies by the National School Boards Association show roughly three-quarters of students ages 9 to 17 with Internet access use social-networking tools weekly.
With such rocketing popularity, some teachers have started using the new tools to build rapport, update students on classroom activities and keep an ear to the ground with the youths they teach.
But potential pitfalls remain, including the appearance of impropriety and other ethical issues. And sometimes it leads to criminal cases.

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Facebook isn't alone here. Researchers at Cambridge University (so you know this is legit, people!) have found that nearly half of the social networking sites don't immediately delete pictures when a user requests they be removed. In general, photo-centric websites like Flickr were found to be better at quickly removing deleted photos upon request.

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These are frequently discussed as social networking sites, as though the primary activity of these sites is to meet new people and interact with strangers. In fact, young people are using this to socialize with the people they already know, their pre-existing social network. They’re communicating with their friends, people they know from church, from summer camp, from baseball. We have this belief that kids are just addicted to social network sites. If anything, they’re addicted to their friends.

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“Parents are finally at the point where they realize this is not going away. They better figure out how to get on it and they’d better figure out how to use it,” said Fogg-Phillips, who is a mother of eight in Las Vegas, Nevada. “It’s a snowball effect. It’s viral in a good sense.” Older people often must overcome fears about privacy issues before they will join Facebook, Fogg-Phillips said. Once they do, they often find unexpected uses for the network, she said. That was the case for Craig Costa, a 55-year-old fly-fishing guide in Park City, Utah, who said family members forced him to join Facebook. Costa still finds parts of the site annoying, and isn’t comfortable having his personal information made public, but he has connected with old friends he wouldn’t have otherwise — including his ex-wife, who now is a Facebook friend of his current wife.

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When Franklin County students break the rules online, Jimmy Pack can block the Web sites they're using, lock their computers or review screenshots of the violation " all from behind his desk.

Pack and Frankfort Independent's Tim Smith, both chief information officers for their school districts, have worked for months to implement Impero, a program that lets them monitor Internet use on school computers from their central office work stations.

For about $3 per computer, Impero works alongside Franklin County's proxy filter and other site-blocking software to report instantly when students try to jump over virtual barriers.

"Mostly it's the older kids trying to get around the rules," Pack said Monday, as he looked through a list of more than 300 alerts, streaming in real-time onto his computer screen.

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