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What I do think is potentially quite interesting is all of the work on filtering that says a big part of the value of information is actually downstream from its production. I would like to be reading or talking about what my friends are reading or talking about, or my colleagues are reading or talking about, or my competitors are reading or talking about. And this rise of social filtering—there’s an interesting phenomenon in the university world, where the number of papers jointly published by two or more researchers working in different institutions is on the rise. And it’s on the rise because it’s very… sitting at your desk, it’s almost easier to figure out, “Who else [in the world] is working on what I’m working on?” than to figure out, “What are my colleagues down the hall working on that isn’t like what I’m working on?” And that idea of information weakening the walls of the institution seems to me to be really beneficial for cross-disciplinary work. I mean, I think the fact that many of the people doing behavioral economics are psychologists is indicative of the kind of cross-disciplinary work we can potentially hope for in the future. So, I think that one of the ways to get around this filter failure problem is—you know, I refuse to use the term ‘information overload’ for obvious reasons—is to start deploying these social filters that assume that at least part of why I want to read or look at something is to be able to have valuable thoughts or conversations in tandem with other people.

So if journalism is going from being a profession to an acitivity, then it all goes on a spectrum. There will be professional journalists, there will be journalists who practice journalism all day long for their jobs. And there’s going to be people like Chirapongse, for whom a single act of journalism may just define how they participate. But at that moment it’s pretty critical. So, I think news organizations are going to have a much harder time making a distinction between what it is they do.