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the tsunami is on its way. There are crumbling foundations that will not withstand the force. And there won’t be armies bearing humanitarian aid in the aftermath.
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05 Nov 09
Facebook Business Guide: How Companies Can Utilize Facebook Pages For Social Media Marketing - Part 1
"In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold"."
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In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold".
Big Blue Embraces Social Media
"IBM has been encouraging social networking among its employees with in-house versions of Web 2.0 hits such as Facebook and Twitter "
Social Networking to Benefit Business Phoenix AZ - Phoenix AZ, internet service, Phoenix AZ internet entertainment, Phoenix AZ social networking management, Phoenix AZ internet business, Phoenix AZ social networking tools
"But Blue Pages is not just a way to find people by keyword, it is also a way to research a particular person or subject area, by pulling together blog posts, bookmarks (saved in a Del.icio.us-like social bookmarking application called Dogear), and documents related to that person or subject tag. This gives the searcher not just a good overview of how someone describes themselves, but how they are defined by others, and by their own actions and interests."
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The potential for social networking tools to connect huge numbers of people has been clearly illustrated. Companies want to harness that power themselves, and not just for marketing or recruitment, but also for internal communications and collaboration
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Add Sticky Notethe need to locate expertise within companies whose employees are dispersed across many locations and time zones,
- Change that from companies to networks and you have the same need in personal learning. - on 2009-06-24
- 3 more annotations...
05 Jun 09
Practically Speaking - Small Businesses Take Tentative Steps Toward Online Networking - NYTimes.com
For more than a year, the Brighter Planet team has been blogging, Tweeting, friending on Facebook and initiating viral marketing campaigns intended to help consumers reduce their carbon footprints.
While most small businesses have not yet embraced social networks as Brighter Planet has, their numbers are growing. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.
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For more than a year, the Brighter Planet team has been blogging, Tweeting, friending on Facebook and initiating viral marketing campaigns intended to help consumers reduce their carbon footprints.
While most small businesses have not yet embraced social networks as Brighter Planet has, their numbers are growing. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.
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Last week, Shustir.com introduced its virtual marketplace, which was started by two former Lehman Brothers colleagues, Shu Kim and Khanh Pham. “It matters where you spend,” Ms. Kim said, echoing the site’s catchphrase. The goal, they said, is to keep Main Street U.S.A. alive.
“We want you to spend with small businesses,” Ms. Pham said. “By doing so, 80 percent of the money goes directly back to the community.”
27 Feb 09
Beth's Blog: How Nonprofits Can Use Social Media: What's your social media elevator pitch for your nonprofit's executive director or board?
But when you're just starting out, organizational culture can get in the way of embracing social media. Wendy Harman shared some insights that Wendy shared parallel what has worked in the corporate sector. (See this IBM Social Media/Corporate Culture Case Study). What's important is a social media policy
Social Media for Business: The Dos & Don'ts of Sharing
It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share? It’s a very important decision in and of itself.
Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. There are multiple combinations that you can use to increase your brand visibility and converse with your customers.
20 Feb 09
Putting Facebook and Twitter to work - CNN.com
Innovative, user-friendly offerings -- Skype, Facebook, Twitter, mash-ups, YouTube, wikis, and the like -- take root and thrive as consumer offerings.
Corporate IT departments meanwhile often seem oblivious to their potential usefulness, even as workers wonder at their absence. But increasingly such technologies are being used for business.
Partly this is because enterprise versions have emerged with fancier security features. And partly it's because as the consumer-side versions keep growing, new users continue to come from within small companies -- or even large enterprises, often to the horror of security-conscious IT departments.
09 Oct 08
Social networking sites help companies boost productivity - USATODAY.com
"The spread of the workforce has put a premium on tech tools that let people collaborate, learn and share info from different parts of the world," says Ross Mayfield, co-founder of business-software maker Socialtext. He cites studies that show 85% of all
17 Sep 08
The Creation of Twitter Best Practices: Round 1
This post has been broken down into the do’s and don’t’s of Twittering in an effort to establish a base set of best practices. Similar to the development of our Blogger Code of Ethics, I will look to you (Twitterers and corporates alike) to get your feedb
17 Aug 08
Study: Fastest Growing US Companies Rapidly Adopting Social Media
A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double wha
19 Mar 08
The Voice of the Revolution: Enterprise 2.0 Blog: News, Coverage, and Commentary
It's not about the product, it's about the conversation around the product.
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Add Sticky Note“We don’t own the brand the way we used to; consumers own it. It’s not about claims any more. Consumers don’t want to be preached to. It’s about a dialogue and discovery, giving people the chance to comment,” he says. “We see it as more of a consumer site than our site.
- Ford Motor Company executive. - on 2008-03-19
12 Nov 07
Smart Mobs » Blog Archive » Symposium on Reputation Economies in Cyberspace Yale Law School Dec.12
These new models, which apply to businesses, community-mediated information sources, people, goods, and services, challenge our accepted notions of identity, social capital, accreditation, expertise, and risk as they shift the reliance of reputation syste
31 Oct 07
Google and Friends to Gang Up on Facebook - New York Times
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Quote: On Thursday, an alliance of companies led by Google plans to begin introducing a common set of standards to allow software developers to write programs for Google’s social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning. The strategy is aimed at one-upping Facebook, which last spring opened its service to outside developers. Since then, more than 5,000 small programs have been built to run on the Facebook site, and some have been adopted by millions of the site’s users. Most of those programs tap into connections among Facebook friends and spread themselves through those connections, as well as through a “news feed” that alerts Facebook users about what their friends are doing.
Note: Cooperation increases competition. Opening up increases competition.
- willrich on 2007-10-31
26 Aug 07
RSS Tops List of Web 2.0 Tools, Survey Finds
According to a recent survey of 275 IT managers by Forrester Research, for example, Real Simple Syndication readers are the most valuable Web 2.0 tool of them all. Of the survey respondents, 61% said that RSS technology provides value to their companies.
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