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william doust's Library tagged internet   View Popular

FEED

"FEED: The 2009 Razorfish Digital Brand Experience Report.

As you may or may not know, FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands.

What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. Moreover, we also found that consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can’t imagine not making them a part of their world — on Facebook, Twitter or even their own blogs."

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feed razorfish razor fish avenue pdf socialmedia newmedia internet internet marketing

06 Sep 09

ethicomp_2007_2.pdf - Powered by Google Docs

internet and young people, how ethical can it be?

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internet young people ethics ethical

22 Jun 09

Summer of Social Good by Mashable

look at wot the yanks are doing! raising funds for charities via internet and social media! using the power of "social influence" - like "super charged angels"

summerofsocialgood.com - Preview

angels CLP inspiration socialmedia internet mashable for:rachyjohnstone for:elizborg for:bunnymartin summer of social good

21 Apr 09

YouTube - The UK YouTube Non Profit Programme

Here's another inspiration for my charity chums. This YouTube Channel is for the sector. It covers some of what wie discussed, but these are big figure heads! so they have more clout than little mini-me ;o) Enjoy

www.youtube.com/watch - Preview

youtube getting on youtube nonprofit charity appeal funding fundraising awareness pr nonprofit youtube channel inspiration inspirational ict internet for:bunnymartin for:elizborg for:rachyjohnstone

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