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15 Apr 08
Thousands Protest, Sign Petitions Over Closing Of Disney Online Game - Orlando News Story - WKMG Orlando
The power of social networking, esp the part about people investing time and effort to create characters (i.e. "profiles").
03 Apr 08
Educated Consumers - findings of study of the activities, spending habits of college students - Brief Article | American Demographics | Find Articles at BNET.com
Data about spending habits of college kids, worth a read, insight into our users....
11 Mar 08
Greed In the Name Of Green - washingtonpost.com
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viewing green consumption as a "gateway" to get more people involved in environmental issues. The important thing is for people to keep walking through the gate, toward the land of reduced air travel, energy-efficient homes and much less stuff: "We're not going to buy our way out of this."
26 Feb 08
Brother, can you spare a carbon credit? - The Boston Globe
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"When you put your foot on the accelerator, there's no blaming Ford."
Technology aids Obama's outreach drive - The Boston Globe
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In Ohio, MyBO has a phone-banking contest. The top 10 call makers will meet Obama. The site features the names and numbers of calls made by the leaders.
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self-organizing tool
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Technology aids Obama's outreach drive - The Boston Globe
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with all these tools available to us, it allowed me to get involved."
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The groups have put out information tables at perhaps 20 festivals and fairs around Columbus, and held a 5-kilometer road race and other fund-raisers. They also hold debate parties, phone bank events, and happy hour gatherings to socialize, brainstorm, and introduce new members.
Technology aids Obama's outreach drive - The Boston Globe
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allowing masses of volunteers to self-organize over the past year and communicate through their own social networking site,
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500,000 members nationwide
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20 Feb 08
Environmentally Conscious Coffee: A beginner’s guide to organic, shade grown and fair trade coffee beans
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Rather than solely relying on certifications by companies that sometimes hurt poor family farmers with these unintended consequences, the best thing you can do is stop in and talk to your local roaster. Many roasters take great pains to only buy from responsible farms and brokers. Most of them are happy to find customers who are concerned enough to ask these questions. And you get to spend your money with a local business at the same time.
08 Feb 08
Untitled Page
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The real issue, however, is coming up with an easily understood definition of green that easily resonates with the consumer.
Research: New ARF Study Says Storytellers Succeed
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co-create" meaning
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"Telling a story about the brand is more engaging, memorable and compelling than telling a bunch of facts. What worked 30 years ago with a 30-second spot doesn't work today."
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