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New research: B2B buyers have very high social participation

    • Some highlights from this research (start by looking at the right two columns):



      • 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
      • Only 5% are non-participants (Inactives).
      • 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
      • 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.
  • buyers use social technology but don't rate it highly in terms of its influence on their buying decisions.
  • 2 more annotations...

Finextra: Westpac checks out of Second Life

  • Australia's Westpac has pulled its presence in Second Life and ditched a
    number of high profile Web 2.0 pilots in response to poor user uptake and
    changing business conditions
  • although the application had proved useful, maintenance and investment costs had
    proven too expensive and the project had stalled when a key sponsor left the
    bank.
  • 1 more annotations...

Finextra: Citi partners MySpace on reward card

  • Citi has teamed up with MySpace to launch a credit card that lets customers
    earn reward points for acts of financial and social responsibility.

  • The points can be used for rewards and experiences from MySpace, such as
    music downloads, VIP concert tickets, private concerts and trips to movie
    premiere screenings.

Personal Finance Startup Mint Making Good Money In Downturn

  • Mint aims to finish 2009 with 2.5 million to 3 million registered users
  • Mint gets about $30 to $40 to refer its users to banking and credit products from banks it partners with.
  • 1 more annotations...

PR 2.0: Twitter and Social Networks Usher in a New Era of Social CRM

  • Socialized media didn't invent "conversations," it simply organized and amplified them.
  • In February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.

The Case Against Cloud Computing, Part One - CIO.com - Business Technology Leadership

  • cloud computing functionality is really not ready for prime time use by enterprises
  • cloud computing is too ambiguous a term for enterprises to really understand what it means
  • 2 more annotations...

Will cloud computing change how IT works today? | Servers and Storage | TechRepublic.com

  • They want to outsource all of that and just own the data and simply plug it in to an existing cloud infrastructure like we plug a light into a socket.
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