social networking - Bill H on Diigo

Twitter Presidential Debates: Sept 26

Tags: Post, web2.0, social networking on 2008-09-21 -All Annotations (0) -About

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Emily Riley - Getting Started with Social Marketing

Tags: web2.0, social networking on 2008-09-21 -All Annotations (8) -About

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"We're not hip, how do we engage with audiences?" "We don't have anything budgeted." "How does social marketing integrate with our other campaigns?" and "We don't think it would drive sales, so it's hard to justify the cost."
Start listenting
Tap your own databases to understand what your best customers think about you
Form a short list of topics that covers both what people are saying about you and what your best customers care about
Start small on your own site
Simple integration with other campaigns can make it easier to justify social tactics.
If your goal is to directly drive sales, then social marketing tests will not fare very well
Social marketing works best for branding, buzz and driving intent.

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Global survey shows 58% of people don't know what social networking is, plus over one third of social networkers are losing interest

Tags: Post, web2.0, social networking on 2008-09-20 and saved by5 people -All Annotations (20) -About

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Social Networks Are Not Yet Universal - eMarketer

Tags: Post, web2.0, social networking on 2008-09-20 and saved by3 people -All Annotations (6) -About

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Now nearly any website can now be “Social” with LiveBar

Tags: Post, web2.0, social networking on 2008-09-20 -All Annotations (0) -About

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Social Software Tools Give Researchers New Ways to Collaborate

Tags: ea, web2.0, social networking on 2008-08-14 -All Annotations (0) -About

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25 Useful Social Networking Tools for Librarians - College Degree.com

Tags: post, social networking on 2008-02-27 and saved by23 people -All Annotations (0) -About

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Macworld | Facebook hack fuels Web 2.0 concerns

Researchers at security gateway vendor Fortinet have uncovered an adware-distribution scheme being carried out on the Facebook social networking site considered to be the first attack propagated on the wildly popular online portal.

Tags: facebook, social networking on 2008-01-05 -All Annotations (0) -About

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Disguised as a legitimate "Secret Crush" request on the site designed to inform Facebook users about other members who find them attractive, the application instead attempts to secretly install an adware program made by Zango after it has been successfully downloaded.
the attack illustrates the growing capability of badware distributors to tap into the trusted relationships fostered among users of social networking sites to pass out their latest threats.
MySpace, an even larger social networking site with an estimated 250 million users, has been subverted on multiple occasions by malware attackers during the last year.
"At its core, Facebook is an incredible online marketing tool, people are on there openly providing their names, birthdays and a wealth of other information about their religious and political views, or their favorite books and movies," Lovet said. "If attackers have access to all that data, they can use it to craft attacks and use popular demographics they discover to create additional threats that tap into any of those themes."
Security experts have tabbed the use of social networking sites including MySpace and Facebook for the delivery of malware as one of the most significant trends they expect to emerge during 2008.
As such, many vendors are actively encouraging businesses to block or monitor use of the programs to protect their networks and computers from being infected by nefarious applications.
"Their Internet use policies need to include social networking sites, blogs, and music and video-sharing sites, and the permissions need to be spelled out specifically," Henry said. "Beyond that they need technical safeguards to help enforce those policies where necessary. The troubling part about this is that most companies are still having problems dealing with far more traditional threats."

Technology Review: Mapping Professional Networks

Now IBM is exploring how different visualizations of the social graph could be useful within businesses, as a way of helping people work more efficiently and make better connections.

Aimed at helping workers organize around common goals, the research focused on adapting popular social tools such as bookmarking and blogging for business purposes, and integrating them with each other. The larger Connections suite allows workers to create profiles, blog, form communities around common interests, share bookmarks, and plan and track projects as a group. Each component of Connections is integrated with the others, so a user can move seamlessly between tools.

Tags: post, social networking on 2008-01-02 and saved by2 people -All Annotations (0) -About

in list: post

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115 Social News and Bookmark Sites Ranked and Rated | Social Media Trader

Here’s a collection of 115 social bookmark and news sites ranked by PageRank, number of links and value of each site.

Tags: social networking on 2007-12-31 and saved by28 people -All Annotations (0) -About

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BBC NEWS | Technology | Bluetooth helps Facebook friends

The ambition for the Facebook tool is to have mobile phones alert each other when in the proximity of another Facebook user who shares common interests or common friends.

Tags: social networking on 2007-12-27 and saved by3 people -All Annotations (0) -About

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API of the Year: Facebook Platform

The statistics are impressive - nearly 12,000 applications produced on the Facebook Platform since its launch on May 24th of this year and according to Adonomics those applications were used over 36 million times in the last 24 hours.

Tags: social networking on 2007-12-27 -All Annotations (0) -About

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Intranets: A Reflection on your Corporate DNA

The intranet is a direct reflection of the ethos, soul, and culture of a company.

Tags: social networking on 2007-12-27 and saved by4 people -All Annotations (0) -About

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Social Site Rankings (October, 2007)

Tags: collaboration, post, social networking, web2.0 on 2007-12-27 and saved by7 people -All Annotations (0) -About

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Doc Searls Weblog · The only real social networks are personal ones

Tags: social networking on 2007-12-27 and saved by3 people -All Annotations (0) -About

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The first point "I'm not sure 'brand' can get social at all" seems to highlight a distinction between the "social" and "business" networks. First it suggests there are two (at least) and they aredifferent. The difference lies in their purpose, how they evolve, their structure, participation and relationship among the participants.

However, it is possible that many of the underlying technologies can be shared and no doubt that will incur some level of confusion.

It's probably worth keeping in mind that people are social beings and we don't need tooling to be social or drive us to create social networks. However, tooling can help over come challenges of location/physical proximity; time, etc. in general the things that often inhibit a network from forming.
post by whertha on 2007-12-27

First, I’m not sure a “brand” can get social at all.
Second, the notion of “brands” either “building” or “joining” social networks strikes me as inherently promotional in either case, and therefore compromised as a “social” effort.
Third, I’m not sure social networks are “built” in any case. Seems to me they’re more organic than structural.
Fourth, the thing companies need to do most is stop being all “strategic” about how their people communicate. Stop running all speech through official orifices.
Bottom line: companies aren’t people. If you like talking about your work, and doing that helps your company, the “social network” mission is accomplished.

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Google Profiles

"A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like."

Tags: social networking on 2007-12-27 and saved by2 people -All Annotations (0) -About

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Innovation at LinkedIn: From Business Utility to Platform

Already a business networking utility with minor community features, LinkedIn launches improved homepage with aggregated news and customized features. In addition, LinkedIn’s launching an API (so third party developers can create applications) starting with BusinessWeek’s “social bookmarks” feature.

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Facebook: Innovative yet Conceited

Having betrayed the trust of it’s users twice, a third time is going to result in mutiny, and users will start leaving, it wont be hard for some users to organize and move.

Tags: social networking on 2007-12-27 -All Annotations (0) -About

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Where does the community team belong in a commercial organization? « Bill Johnston: Online Community Strategy

The responsibility for Online Community in many organizations is distributed among several teams, including:
- Marketing,
- Product Support,
- Product Development,
- Events,
- Web Team,
- IT.

Tags: social networking on 2007-12-27 -All Annotations (0) -About

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Are Social Networks Just a Feature? - GigaOM

It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.

Tags: social networking on 2007-12-27 and saved by7 people -All Annotations (0) -About

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Social networking sites, such as FaceBook, MySpace, exist upon their own merit, albeit often within some context such as social group. The question posited here is whether the social network should be embedded as part of fuller services or "experiences" with the intent to supplement those services/experiences?

The answer is: probably. While social network may exist on their own merit, networking does evolve from some common or shared experience and may exist solely within that scope. FaceBook, for example, may support the needs of the former. It is unclear what specifically supports the latter.
post by whertha on 2007-12-27

It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities
“The conversion ratio is pretty low, about 1 percent,” says Nouzareth. “Our model is basically free games, but you can add boosts to the game experience.” That is it wants to sell avatars and other such stuff to casual gamers for a few pennies. The model has worked for Habbo Hotel, and a bunch of other online virtual worlds. “Conversion is higher because the entry price is pretty low,” he says. “It is more attractive than a try-buy model.”
The social networking is simply embedding itself into services,
Add Sticky Note
- In other words, a network arranged around potentially a single event or a recurring series of events intended to augment the experience itself in some fashion, either by extending the orginal experience or supporting how it may evolve.
  posted by whertha on 2007-12-27

Bill H's Bookmarks tagged social networking → View Popular

Twitter Presidential Debates: Sept 26

Emily Riley - Getting Started with Social Marketing

Global survey shows 58% of people don't know what social networking is, plus over one third of social networkers are losing interest

Social Networks Are Not Yet Universal - eMarketer

Now nearly any website can now be “Social” with LiveBar

Social Software Tools Give Researchers New Ways to Collaborate

25 Useful Social Networking Tools for Librarians - College Degree.com

Macworld | Facebook hack fuels Web 2.0 concerns

Technology Review: Mapping Professional Networks

115 Social News and Bookmark Sites Ranked and Rated | Social Media Trader

BBC NEWS | Technology | Bluetooth helps Facebook friends

API of the Year: Facebook Platform

Intranets: A Reflection on your Corporate DNA

Social Site Rankings (October, 2007)

Doc Searls Weblog · The only real social networks are personal ones

Google Profiles

Innovation at LinkedIn: From Business Utility to Platform

Facebook: Innovative yet Conceited

Where does the community team belong in a commercial organization? « Bill Johnston: Online Community Strategy

Are Social Networks Just a Feature? - GigaOM

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