Ning offers a prime opportunity for marketers, especially those who cater to niche communities or clientele. By actively participating on networks related to their industry or product, they can gain unprecedented access to those who are passionate about it—and demonstrate a real concern for the customer.
Participation works on numerous fronts—creating content, taking part in forums, soliciting feedback, answering questions and offering solutions. However, these interactions are more about listening than anything else. It is important to make sure the conversations are open-ended, and that the community is in the driver’s seat.
