Ning offers a prime opportunity for marketers, especially those who cater to niche communities or clientele. By actively participating on networks related to their industry or product, they can gain unprecedented access to those who are passionate about it—and demonstrate a real concern for the customer.

Participation works on numerous fronts—creating content, taking part in forums, soliciting feedback, answering questions and offering solutions. However, these interactions are more about listening than anything else. It is important to make sure the conversations are open-ended, and that the community is in the driver’s seat.

In this continuation from Part 1, Josh Waitzkin further explores the “multi-tasking virus” and learning. At the end of this post, he also responds to readers’ comments and elaborates on his own experience.

Bio: Josh was the subject of the book and movie Searching for Bobby Fischer and an eight-time National Chess Champion in his youth. He also holds a combined 21 National titles in addition to several World Championships

Transmedia Storytelling

Moving characters from books to films to video games can make them stronger and more compelling.