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Actimel advert banned for claiming yoghurt drink prevents illness - Daily Mail 14th October 2009
"A television advert for the pro-biotic yoghurt drink Actimel has been banned for suggesting it protects children against falling ill.
The Advertising Standards Authority ruled that the advert was 'misleading' and its claim that the drink was 'scientifically proven to help support your kids' defences' had not been proved categorically. "
'Healthy' yoghurt advert banned - BBC Health News 13th October 2009
"A TV advert which asserted that Actimel yoghurt supported children's natural defences against disease has been banned by the advertising watchdog.
The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence. "
Health claim of probiotics not accepted - The Independent 2nd October 2009
"Drink this yogurt for a healthier stomach. Thirty million shoppers have swallowed the claims for probiotics as enthusiastically as the sweet fermented milk in the belief that "good bacteria" will defeat "bad bacteria" in epic microscopic battles inside our bodies."
Probiotic supplements have 'no proven benefit for healthy people' - The Sunday Telegraph 7th June 2009
Probiotic drinks are of no benefit to healthy people and may harm those with low immune systems, a leading microbiologist has warned.
Probiotic drinks 'are no use to the healthy and can harm the ill' - The Times 5th June 2009
Taking probiotic supplements is of no benefit to a healthy person and can harm people with compromised immune systems, a leading microbiologist has warned.
Michael Wilson, Professor of Microbiology at University College London, said that the promotion of daily probiotics was devoid of robust scientific evidence that they improved health in any way. He added that while topping up on “good bacteria” might sound sensible for rebalancing or enhancing conditions in the human gut, it was based on “a lot of shaky understanding”.
Health news: How probiotics help your liver and fibre-optic sensors monitor healing of broken bones - Daily Mail 29th December 2008
Probiotics - or ‘good bacteria’ - may help livers damaged by too much alcohol. New research shows that daily probiotics can lower levels of chemicals associated with liver damage.
One of the tell-tale signs, even at an early stage, is a higher level of liver enzymes in the blood.
In the joint study by doctors at the Northern State Medical University in Russia, and the University of Louisville School of Medicine, heavy drinkers were given probiotics for five days.
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