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Enterprise 2.0 To Become a $4.6 Billion Industry By 2013 - ReadWriteWeb

Tags: enterprise2.0 on 2008-04-22 and saved by20 people -All Annotations (0) -About

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I see a shift in investment going towards introducing free lower featured versions to garnish market interest. This is especially true for low budget value targeted at individuals or small groups. For enterprise-wide Web 2.0 solutions that need corporate approval, I agree with Perry Mizota that the freemium model may not work when decisions need come from above. He favors the 30-day free trial approach.
Web 2.0 Graduates from "Kids' Stuff": Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.
What this means is that much of the Web 2.0 tool kit will simply "fade into the fabric of enterprise collaboration suites," says Forrester. By 2013, few buyers will seek out and purchase Web 2.0 tools specifically. Web 2.0 will become a feature, not a product.
However, newer, "pure" Web 2.0 companies hoping to capitalize on this trend will still have to fight with traditional I.T. software for a foothold, specifically fighting with the likes of Microsoft and IBM. Many I.T. shops will choose to stick with their existing software from these large, well-known vendors, especially now that both are integrating Web 2.0 into their offerings.

Microsoft's SharePoint, for example, now includes wikis, blogs, and RSS technologies in their collaboration suite. IBM offers social networking and mashup tools via their Lotus Connections and Lotus Mashups products and SAP Business Suite includes social networking and widgets.
The vendors expected to do the best in this new marketplace will be those that bundle their offerings, offering the complete package of tools to the businesses they serve.