Wade Ren's Library tagged blog-marketing → View Popular

04 Aug 07

28 Jul 07

14 Mar 06

Bloggers who agreed to receive the e-mail messages said they were eager to hear Wal-Mart's side of the story, which they said they felt had been drowned out by critics, and were tantalized by the promise of exclusive news that might attract more visitors to their Web sites.
Mr. Manson, identifying himself as a "blogger myself" who does "online public affairs for Wal-Mart," began with a bit of flattery: "Just wanted you to know that your post criticizing Maryland's Wal-Mart health care bill was noticed here and at the corporate headquarters in Bentonville," he wrote, referring to the city in Arkansas.
"If you're interested," he continued, "I'd like to drop you the occasional update with some newsworthy info about the company and an occasional nugget that you won't hear about in the M.S.M." — or mainstream media.