vogue 's Public Library

The apparently random, rapid overlapping of new fashions is not restricted to changes in dress, but can also be noted in areas of modern culture as diverse as painting, music, architecture, entertainment and systems of health care. In Western society’s media-based culture of mass consumerism and against a background of globalisation, fashion appears to serve reactionary purposes that both structure and affirm the identities of groups and individuals. From surfers and students to alienated middle-class youths and married working women, weekly changes in fadlike styles give a sense of belonging whilst also distinguishing them from the masses.

Perhaps sheer boredom inspires the continual search for something new. Or can novelty be related to ideas of sexual allure and attraction? Do competing market interests in the fashion industry play a role in animating the cycle? Or could changes in dress function as markers of class differentiation?

The fashion world has been debating the issue of ultra-thin models, with many designers and models shrugging off concern that they encourage eating disorders in girls and young women.