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A new study commissioned by the European Union has finally proven what many have suspected all along: internet users don't want to pay for content.

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I’ve given myself the tongue-in-cheek title of “viral marketing scientist” because I want to study why information spreads through social networks with an analytical, scientific lens.

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Sure, click-through rates for general display ads on Facebook have been criticized for being rather unimpressive, but click-through rates for content on brand pages' walls are as high as 6.49%, according to estimates from Vitrue, a startup that helps mark

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A while back we embarked on a study that evolved after a having a debate in the office as to how people are using and consuming Twitter.

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Social media is seen by many marketers as the next gold rush.

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Universal McCann has released a new report that looks at the state of social media today. Apparently, this trend is showing no sign of slowing down. In fact, it's still growing.

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When leaving comments, include the kind of information you would like to see in our next report. We will be publishing our analysis of this ever-changing and growing data on a regular basis.

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Ideas have been spreading from person to person for thousands of years; contagious ideas form the very foundation of human culture and history.

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A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related

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A new study from Forrester Research is predicting a shrinking ad market over the next five years, with avery positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that

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