Volker Davids's Library tagged optimization →  View Popular

Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”.

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Testing the usability of your site is one of the smartest things you can do. Usability involves making a website’s interface easier to use and simpler to understand, so that the user’s experience is as enjoyable as possible.

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marketing optimization

Twearch engine optimisation, the art of gaining large numbers of followers on Twitter. OK, so I may have made the word up, but it seems these days to associate anything with Twitter you just replace the first letters(s) with “tw”.

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twitter optimization

There are two ways to use SEO to help your organization. One is reliable and effective, the other is a glorious crap shoot that usually fails but is wonderful when it works. I'll start with the second.

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Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. If you run into any new jargon while reading thi

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What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more users’ attention gets the first listing compared to the second? Or how often do users click the li

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