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"Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked communications will be mostly positive, aiding education, health, business, and training. Some warn it can take the form of invisible, insidious behavioral manipulation."

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The summer of 2011 marks the seventieth anniversary of the very first Government Social Survey.

In celebration, the Office for National Statistics (ONS) pays tribute to the thousands of interviewers who have asked the public questions on everything from underwear to aircraft noise. We have delved into the archives and picked surveys from 1941, 1951, etc to mark each decade.

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"This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and then tailoring advertisements for the users based on those actions. While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible.

Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages - between 73% and 86% - say they would not want such advertising. Even among young adults, whom advertisers often portray as caring little about information privacy, more than half (55%) of 18-24 years-old do not want tailored advertising. And contrary to consistent assertions of marketers, young adults have as strong an aversion to being followed across websites and offline (for example, in stores) as do older adults."

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The Survey of Earned Doctorates (SED) is a federal agency survey conducted by NORC for the National Science Foundation and five other federal agencies

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"The survey was fielded in the spring and the fall of 2009 as part of the Panel Survey of the American National Election Studies. It measured a wide range of events and perceptions that could leave families feeling insecure, focusing on four broad domains of life: employment, medical care, wealth, and familial arrangements. "

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Four studies examined young healthy individuals' willingness to take drugs intended to enhance various social, emotional, and cognitive abilities. We found that people were much more reluctant to enhance traits believed to be highly fundamental to the self (e.g., social comfort) than traits considered less fundamental (e.g., concentration ability). Moral acceptability of a trait enhancement strongly predicted people's desire to legalize those enhancements, but not their willingness to take those enhancements. Ad taglines that framed enhancements as enabling rather than enhancing the fundamental self increased people's interest in a fundamental enhancement, and eliminated the preference for non-fundamental over fundamental enhancements.

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This new guide for astronomers, known as the APEX Telescope Large Area Survey of the Galaxy (ATLASGAL) shows the Milky Way in submillimetre-wavelength light (between infrared light and radio waves [1]). Images of the cosmos at these wavelengths are vital for studying the birthplaces of new stars and the structure of the crowded galactic core.

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As a nation, the United States is often portrayed as restless and rootless. Census data, though, indicate that Americans are settling down. Only 11.9% of Americans changed residences between 2007 and 2008, the smallest share since the government began tracking this trend in the late 1940s.

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The 6dF Galaxy Survey (6dFGS) has mapped the nearby universe over nearly half the sky.

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Called the Six Degree Field Galaxy Survey (6dFGS), the project scanned 41% of the sky, measuring positions and distances for 110,000 galaxies within 2 billion light years of Earth.

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The Galaxy Zoo files contain almost a quarter of a million galaxies which have been imaged with a camera attached to a robotic telescope (the Sloan Digital Sky Survey, no less). In order to understand how these galaxies — and our own — formed, we need your help to classify them according to their shapes — a task at which your brain is better than even the fastest computer.

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They’re at it again.
The doom-cryers who assert we don’t read any more—or, if we do, it’s not the right kind of reading, not the literary reading we all used to do every single day back in the Golden Age of universal literacy.

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