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"Architecture is capable of mounting a profound critique of the status quo. In doing so, it can also model partial worlds and offer up these models for public discussion and disputation. Not perfect worlds, but possible ones. With respect to housing, then, is it not time to take up again the question of housing publics with renewed vigor, and with attention to the integral relation between housing models and structural, societal change? Is it not time, also, to refuse the so-called common sense of privatization and financialization, and to construct new processes, strategies or institutions — rather than ever more refined forms of indenture — dedicated to the common provision of shelter? Rather than be content with emergency measures, the field of architecture can take inspiration from the steadfast refusal to leave signaled by the Occupy movement, by refusing to play by the rules as written by developers and banks. And architectural thinking can contribute something invaluable to this extraordinary process by offering tangible models of possible worlds, possible forms of shelter, and possible ways of living together, to be debated in general assemblies both real and virtual. "
"Pareidolia is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Common examples include seeing images of animals or faces in clouds, the man in the moon or the Moon rabbit, and hearing hidden messages on records played in reverse. "
Part of what’s going on here is an attempt to give meaning to an essentially unpredictable environment over which the prognosticators have very little personal control. Rather than simply sit back and admit that nobody knows what is going on, their general inclination is to try to find patterns.
A new set of experimental studies by recent Kellogg graduate Jennifer Whitson and my colleague Adam Galinsky shows that this kind of pattern attribution is a normal human reaction to a feeling of lacking control. In a paper published in the October 3 issue of Science, Jennifer and Adam show that “lacking control increases illusory pattern perception,” which is defined as “the identification of a coherent and meaningful interrelationship among a set of random or unrelated stimuli.” Now, of course, the current market declines are not entirely random, but it’s safe to say that nobody can truly predict where the market is going at any given moment. There is a tremendous feeling of lack of control in the marketplace, which is probably causing people to make lots of incorrect attributions.
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