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Dec
1
2011
Phil Yaffe thinks that the 7 percent rule is a pernicious myth. He debunks the notion that in an oral presentation, what you say is considerably less important than how you say it. He rejects the claim that content accounts for only 7 percent of the success of the presentation, while 93 percent of success is attributable to non-verbal factors, i.e. body language and vocal variety. The myth arises from a gross misinterpretation of a scientific experiment. It needs to be put to rest both for the benefit of presenters and the sake of scientific integrity.
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