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"Based on these findings, Peterson recommends junking the "elite culture-mass culture" distinction in favor of an "omnivore-univore" distinction. There is indeed a significant difference in the cultural tastes of high-status and low-status people; but it doesn't correspond to the elite-mass distinction previously postulated."

culture elites elitism taste music mass social hierarchy popular class

technology-effects mass media science

"People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society."

book publisher political-science influence attitude collective mass social-psychology

philosophy popularize public understanding communication mass

"Sharon Dunwoody is Evjue-Bascom Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, as well as Interim Associate Dean for Graduate Education in the Graduate School. Among other affiliations, she is a member of the Governance Faculty of the university’s Gaylord Nelson Institute for Environmental Studies and is a faculty affiliate of the Science and Technology Studies program.

As a scholar, she focuses on the construction of media science messages and on how those messages are employed by individuals for various cognitive and behavioral purposes. Illustrative of this large domain are her current research streams:

How do individuals use information to inform their judgments about environmental risks?

What role do perceptions of both journalists and scientists play in the construction of news about science?"

people academia journalism mass communication media science media-studies

media-studies communication mass journalism media agenda information news news-sources