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big-data business analytics information-overload marketing

"The infinite bookshelf is already a problem for us. To add to the fun, once we enter the world of ebooks, nothing ever goes out of print. So works going back many years or decades are presented with equal priority to the latest new titles.

Upshot: we badly need better curation. Amazon and their competitors could present the results of author searches pre-sorted by time since publication and by language and by series. But that's barely a start.

Genre, in the ebook space, is a ball and chain. It stops you reaching new audiences who might like your work."

publishing e-books sf genre audience marketing

"If as William James said, "My experience is what I agree to attend to," then attention is rather more important than we usually think: what we pay attention to defines who we are. This makes attention a rather intimate thing. And efforts to capture your attention effectively say: You don't deserve to control your own attention. You shouldn't have sovereignty over the contents of your consciousness any longer. We should (subject to our decision to parse or resell that attention to other companies).

Thanks, but no thanks."

attention computers marketing technology business

"I’m left with two observations.

First, there was a time when exhibitors called these directors’ bluff. When Lucas griped that there weren’t enough digital screens for Star Wars: Episode III—Revenge of the Sith (2005), John Fithian, president of the National Organization of Theater Owners, replied memorably: “I don’t put projectors in just for Star Wars.”

Now, it seems, the exhibitors are so scared of missing the next blockbuster that the filmmakers can dictate terms. It’s remarkable that these men can do something neither Griffith nor DeMille nor Disney nor any other powerful Hollywood filmmaker of the classic years dared do. They keep asking that the fundamental technology of cinema be changed so we can all watch a couple of their movies for a month or two every few years.

Second, if these guys are so passionately committed to quality, why don’t they make better movies?"

movies cinema film 3d business marketing

"Cookies and web trackers are constantly monitoring our online lives. But who are the big players tracking us? Help us to identify them and we'll reveal what they're doing with our data"

internet marketing business privacy tracker tracking technology cookies crowdsourcing

facebook twitter humor comic social-media marketing

rant publishing promotion marketing economics art humanities writing technology internet

rant publishing promotion marketing economics art humanities

"There's a lesson here, I think, for book publishers. Readers today are forced to choose between buying a physical book or an ebook, but a lot of them would really like to have both on hand - so they'd be able, for instance, to curl up with the print edition while at home (and keep it on their shelves) but also be able to load the ebook onto their e-reader when they go on a trip. In fact, bundling a free electronic copy with a physical product would have a much bigger impact in the book business than in the music business. After all, in order to play vinyl you have to buy a turntable, and most people aren't going to do that. So vinyl may be a bright spot for record companies, but it's not likely to become an enormous bright spot. The only technology you need to read a print book is the eyes you were born with, and print continues, for the moment, to be the leading format for books. If you start giving away downloads with print copies, you shake things up in a pretty big way."

publisher publishing industry digital disruption business marketing

economics marketing statistics big-data business capitalism consumerism

weblog-individual marketing business

weblog-individual business marketing consulting

social-media business marketing wall-street protests

science creativity professional marketing

Great content is contextual, based on frequency, based on a schedule, has a voice, gets shared, and is open to discourse.

writing online content success advice marketing communications pornography linkbait

"This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and then tailoring advertisements for the users based on those actions. While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible.

Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages - between 73% and 86% - say they would not want such advertising. Even among young adults, whom advertisers often portray as caring little about information privacy, more than half (55%) of 18-24 years-old do not want tailored advertising. And contrary to consistent assertions of marketers, young adults have as strong an aversion to being followed across websites and offline (for example, in stores) as do older adults."

advertising marketing targeted survey poll

"As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process."

personality curation online sharing advertising marketing

Gamification is bullshit.

I'm not being flip or glib or provocative. I'm speaking philosophically.

More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.

gamification games marketing business

Just make people better at something they want to be better at. When your goals and your user’s goals are truly aligned, you don’t need pixie dust. Don’t out-spend, don’t out-friend, and please don’t out-badge. There is a world of difference between helping someone *appear* more awesome and helping them actually BE more awesome.

gamification marketing business social-media awesome

"The plate-glass shop window of the Romantic era is transformed in the contemporary commercial Web into the idea of three screens and a cloud. The shop window is now the small screen in your pocket and is called mobile e-commerce. Searls’s use of the word “Veal” implies that when we buy into the value of computerized personalization based on algorithmic interpretations of our data exhaust, we’re abandoning the expansive Whitman-esque view of the self and instead chowing down on the self as a calf constrained in the industrial process of producing veal. The word “veal” is meant to provoke a reaction of disgust. It ties a form of mechanized cruelty to a sanitary, abstracted computerized process. "

online marketing business social-media advertising self consumerism