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Though more advanced in execution, today’s electronic nudges and tweaks are identical in purpose: use what you can control to affect what you can’t. The simple elegance of this concept flips on its head Chomsky’s suggestion that behavior modification treats people as if they were no more intelligent than animals. What distinguishes our intellect from animals’ is not that we can go against our environment—most of us can’t, not in the long run—but rather that we can purposefully alter our environment to shape our behavior in ways we choose.
"Working on the assumption that large groups of public non-experts can be trained to recognize infectious diseases with the accuracy of trained pathologists, researchers from the UCLA Henry Samueli School of Engineering and Applied Science and the David Geffen School of Medicine at UCLA have created a crowd-sourced online gaming system in which players distinguish malaria-infected red blood cells from healthy ones by viewing digital images obtained from microscopes."
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As we address increasingly complex social problems like healthcare, we need to be more creative about solutions that will maximize the addressable market. Obesity alone costs the United States more than $150 billion in lost productivity a year. That's a huge market, and it skews heavily to lower income populations. We need a tool to change behavior across all demographics, and self-tracking products currently aren't doing it. Moreover, the demographics in the United States are rapidly changing: Tristan Walker, VP of Business Development at Foursquare and Silicon Valley diversity advocate, recently pointed out to me that, "By the year 2040, racial minorities will account for the majority of the United States population." The quantified self and accompanying mobile health revolution needs to puncture markets which are usually invited last to the party. If entrepreneurs in this space are serious about making a difference, and about staying relevant to an evolving population, they need to invite these demographics first. To wit, we need to innovate on our innovation.
"I know this post has been a long time coming. In the first part of this series, I told you that allergies are the result of an immune response against an external, but normally not harmful substance. In part 2, I told you that allergies are the result of a specific type of immune response called "Th2," which leads to the production of IgE antibodies, and that this immune response is thought to have evolved to combat infections caused by worms. But what makes your immune system think it's supposed to be battling a worm?"
"One in five Americans experienced some sort of mental illness in 2010, according to a new report from the Substance Abuse and Mental Health Services Administration. About 5 percent of Americans have suffered from such severe mental illness that it interfered with day-to-day school, work or family."
"There was no mention of more sex or bungee jumps. A palliative nurse who has counselled the dying in their last days has revealed the most common regrets we have at the end of our lives. And among the top, from men in particular, is 'I wish I hadn't worked so hard'."
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1. I wish I'd had the courage to live a life true to myself, not the life others expected of me.
"This was the most common regret of all. When people realise that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made. Health brings a freedom very few realise, until they no longer have it."
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2. I wish I hadn't worked so hard.
"This came from every male patient that I nursed. They missed their children's youth and their partner's companionship.
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"I started Mindapples to encourage people to think positively about the health of their minds. I wanted to create a campaign that did for mental health what the five-a-day campaign has done for physical health: to make taking care of our minds a normal, natural thing for all of us."
"Mindapples helps people look after their minds. We encourage people to take better care of themselves, and educate the public about how our minds work and how to manage them. We want to make looking after our minds as natural as brushing our teeth, by asking everyone: “What's the 5-a-day for your mind?”"
HealthMap, a team of researchers, epidemiologists and software developers at Children's Hospital Boston founded in 2006, is an established global leader in utilizing online informal sources for disease outbreak monitoring and real-time surveillance of emerging public health threats. The freely available Web site 'healthmap.org' and mobile app 'Outbreaks Near Me' deliver real-time intelligence on a broad range of emerging infectious diseases for a diverse audience including libraries, local health departments, governments, and international travelers. HealthMap brings together disparate data sources, including online news aggregators, eyewitness reports, expert-curated discussions and validated official reports, to achieve a unified and comprehensive view of the current global state of infectious diseases and their effect on human and animal health. Through an automated process, updating 24/7/365, the system monitors, organizes, integrates, filters, visualizes and disseminates online information about emerging diseases in nine languages, facilitating early detection of global public health threats.
"This is the Gompertz law, in cartoon form: your body is deteriorating over time at a particular rate. When its “internal policemen” are good enough to patrol every spot that might contain a criminal 14 times a day, then you have the body of a 25-year-old and a 0.03% chance of dying this year. But by the time your police force can only patrol every spot 7 times per day, you have the body of a 95-year-old with only a 2-in-3 chance of making it through the year."
We’ve become a nation of hypochondriacs. Every sneeze is swine flu, every headache a tumor. And at great expense, we deliver fantastically prompt, thorough and largely unnecessary care. There is tremendous financial pressure on physicians to keep patients happy. But unlike business, in medicine the customer isn’t always right. Sometimes a doctor needs to show tough love and deny patients the quick fix. A good physician needs to have the guts to stand up to people and tell them that their baby gets ear infections because they smoke cigarettes. That it’s time to admit they are alcoholics. That they need to suck it up and deal with discomfort because narcotics will just make everything worse. That what’s really wrong with them is that they are just too damned fat. Unfortunately, this type of advice rarely leads to high patient satisfaction scores.
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