Todd Suomela's Library tagged google →  View Popular, Search in Google

"Ah, poor Google.  So full of really smart people, so detached from reality.  I say this with great respect for my many friends and colleagues who work there.  Your fundamental inhumanity is your tragic flaw, and the thing that made you so good providing search is going to doom you in the social space."

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"Technology is indeed our friend, but it can become a dangerous flatterer, creating an illusion of control. Professors and librarians have been disappointed by the actual search skills even of elite college students, as I discussed here. We need quite a bit in our wetware memory to help us decide what information is best to retrieve. I've called this the search conundrum.

The issue isn't whether most information belongs online rather than in the head. We were storing externally even before Gutenberg. It's whether we're offloading the memory that we need to process the other memory we need. Strangely enough, Google Book Search still doesn't display a full copy of Malton's over 200-year-old masterpiece. Let's have it online soon. But let's not forget that healthy sense of "insufficiency.""

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"Memory management in general is known as metamemory and the storage of pointers to other information sources (usually people) rather than the content itself, is known as transactive memory.

Think of working in a team where the knowledge is shared across members. Effectively, transactive memory is a form of social memory where each individual is adjusting how much the"

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The advent of the Internet, with sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want. We can "Google" the old classmate, find articles online, or look up the actor who was on the tip of our tongue. The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.

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"History, in the Googley view, isn't about what people do; it's about what they output with the help of machines. Before 1700 you could see history everywhere except in the productivity statistics.

The Google folks are Marxists in their historical materialism, but they seem blind to class-related phenomena such as the rapidly growing divide in wealth. Theirs is a happy, trickle-down world. "What rich people have now," Varian says, "middle class people will have in twenty years." What's he talking about? Private jets? Ranches in Montana? Income growth? "

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Interview with Siva Vaidhyanathan..."I don't subscribe to the "Google is making us dumber" position. I think Google is allowing us to be differently smart. I also refuse to bracket off my students as some exotic tribe that behaves and reacts differently than I do or my mother does. We are all in this crazy environment together. The challenges we share are much more important and interesting than the differences we might demonstrate across age groups. So yeah, Google is my primary research tool. It's also my mother's. Collectively, our dependence on Google is not a problem because it allegedly weakens our faculties. It's a problem because Google bakes biases into its algorithms. And we fail to recognize that fact. Most of the time, we can't even discern what they are. Most of the recent changes in Google's search algorithms make Google much better for shopping and much worse for learning. That could make us collectively dumber, but not individually. That's why we need a fresh approach to how we manage our information ecosystem. "

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"What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha. It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape. Search results in many categories are now honey pots embedded in ruined landscapes -- traps for the unwary. It has turned search back into something like it was in the dying days of first-generation algorithmic search, like Excite and Altavista: results so polluted by spam that you often started looking at results only on the second or third page -- the first page was a smoking hulk of algo-optimized awfulness."

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