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"Many hopeful individuals cite internet-based social media as a networked communications system capable of improving democracy by routing around the corporate “noise” and towards a vibrant non-market public sphere. The internet has produced new conditions for peer-to-peer and disintermediated communication, it is true. But what the cynical scholars and activists are saying might be true as well. Democracies require explicitly engaged citizens that demand civically minded, accessible, and participatory media systems to thrive. Are these pre-conditions for democracy being met in America?"
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Scholars estimating the public sphere in the age of information opulence, telecommunications convergence, and interactive media must discuss these issues:
1) Media Ecology: observe interactive social media, static consolidated television networks, and grassroots activists as working within the socio-technical boundaries of a media ecology (Srinivasan and Fish 2011)
2) Political Diversity: examine the relative balance of political ideological diversity of constituents, activists, and voices on American television news networks and social media networks within the media ecology (Hindman 2005)
3) Cultural Silos: acknowledge that grassroots activism networks, as well as social media and television news consumption and production communities tend towards ‘silos,’ ‘filter bubbles,’ or personalized spaces of homogeneity; recognize that digital democracy is likely a myth (Pariser 2011, Boczkowski 2010, Hindman 2009)
4) Neoliberal Governmentality: see both social media and cable television news companies as impacted by neoliberal governmentality–state regulation and market ideology (Foucault 1978-1979)
5) Media Reform Movements: acknowledge the impact of neoliberal resistance, ideological diversity, and non-market actors (Klinenberg 2009, McChesney and Pickard 2011).
"The Roy Rosenzweig Center for History and New Media at George Mason University created PressForward to explore and produce the best means for collecting, screening, and drawing attention to the vast expanse of scholarship that is currently decentralized across the web or does not fit into traditional genres such as the journal article or the monograph."
Great content is contextual, based on frequency, based on a schedule, has a voice, gets shared, and is open to discourse.
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While this is - without question, the best strategy, the truth is that if you don't have something interesting to say on a frequent basis, you may want to reconsider publishing content on your own. Instead, offer up your more infrequent pieces of genius to a place that accepts guest contributors. Heresy, you say? Optically, if someone comes to your space for the first time and sees that the content hasn't been updated in months, it hardly matters how relevant that last piece of content was as it gives off the perception that things are not new and fresh.
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