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"It’s not that groups aren’t effective generators of creativity. As these studies show, innovation tends to be produced via group processes. Knowledge production is increasingly a collective outcome. Rather than assume that people work best alone, we should think more carefully about what kinds of groups are optimally designed for producing creativity. Diverse groups will be more creative than homogeneous groups. Groups that embrace conflict and critical thought will be less susceptible to groupthink than groups that avoid such conflict. Groups made up of members who have little experience with outsiders will be less creative. I agree with Peter that brainstorming is ineffectively taught in many classrooms, but rather than throw out the idea altogether, we should try to teach people how to design groups that are good at generating new ideas."

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"Solitude is out of fashion. Our companies, our schools and our culture are in thrall to an idea I call the New Groupthink, which holds that creativity and achievement come from an oddly gregarious place. Most of us now work in teams, in offices without walls, for managers who prize people skills above all. Lone geniuses are out. Collaboration is in. "

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