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Marketing to Bloggers - eMarketer

    • "Most likely the reason is
      that both blogs and social networks take time to understand, and marketing tactics are
      still at an early stage of development," said Jeffrey Grau, senior analyst at eMarketer.

      So how should marketers approach bloggers?

      In an October 2007 audio interview on

      The Talent Blog, Peter Rojas, co-founder of Engadget and Joystiq, and former editorial director at Gizmodo, offered
      the following tips to marketers on how to promote products on blogs:

      • Most important, there must be a fit between the product and the subject of the blog.

      • Avoid shooting e-mails and press releases to bloggers. It is more effective to become familiar with a blog and get to know the writer behind it.

      • Give a product to a blogger as an exclusive and allow the blogger time to work with it.

      • Provide bloggers with links to more information, such as product images and updated information.
21 Mar 08

The Conversation Has Left the Blogosphere - ReadWriteWeb

  • The truth of the matter is, like it or not, the conversations that once existed solely in the blogosphere have now moved on. People still comment, but in a lot of cases, those comments aren't on found on the blog itself. So the question is, has the conversation become diluted among all the different services and applications? Or is it just adding layers to the original topic? And most importantly, how can you keep up?
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