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13 May 08
Anti-aging aftershave hits male cosmetics market
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With the impressive price tag of $49 for a tube of 1.7 oz the product is firmly placed at the top end of the skin care market where anti-aging products contain sophisticated ingredients and are often accompanied by ultra scientific product claims.
Until this point the market has been dominated by female cosmetics however a number of recent product and ingredient launches suggest the male skin care market is becoming increasingly sophisticated.
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