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orrelation is classified as a nonexperimental, descriptive method. The reason for that is because variables are not directly manipulated as they are in the experimental method.

Although

The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations. Although this research is highly accurate, it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding of a topic for example, a frozen ready meals company learns that there is a growing demand for fresh ready meals but doesnt know much about the area of fresh food and so has to carry out research in order to gain a better understanding. It is quantitative and uses surveys and panels and also the use of probability sampling.

Descriptive research is the exploration of the existing certain phenomena. The details of the facts wont be known. The existing phenomenas facts are not known to the persons.

MODULE R12

DESCRIPTIVE RESEARCH

Descriptive research is used to obtain information concerning the
current status of the phenomena to describe "what exists" with respect to
variables or conditions in a situation. The methods involved range from the survey which
describes the status quo, the correlation study which investigates the relationship
between variables, to developmental studies which seek to determine changes over time.

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