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Point-of-Sale Advertising Goes High Tech

  • Point-of-Sale Advertising Goes High Tech


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    New in-store digital ads are using the latest technology to target messages to individual buyers, boosting sales and even helping to manage inventory

Homepage : YCD Multimedia

  • With smart onsite digital media solutions, YCD Multimedia enables retailers to realize rapid, measurable returns on investment. Our end-to-end offering provides professional services and technology to increase profits, optimize product mix and enhance the customer experience. For a decade we’ve led the field in innovation and customized installations for over 1,200 clients on 5 continents.
14 Sep 08

France's database state (FT.com-Christopher Caldwell)

  • Edvige would organise data on the religious, political and philosophical beliefs, ethnic background, sex lives and health of an estimated 1m-2m people. It would contain information about their families and relationships. That is more information than French people were comfortable with giving up. Opposition gathered quietly over the summer – quietly enough that President Nicolas Sarkozy seems to have been taken by surprise. Dozens of associations and unions and 140,000 petition-signers now demand that Edvige be scrapped or modified, and a day of mobilisation has been planned for October 16 in case it is not. Some of Mr Sarkozy’s own ministers have aired misgivings.
    By midweek, Edvige had few supporters anywhere in French politics. Mr Sarkozy called for “consultations” and hinted he would revisit parts of the package. It is a defeat for Mr Sarkozy. But it is only a partial victory for civil liberties.
30 Aug 08

Snoop software makes surveillance a cinch - tech - 23 August 2008 - New Scientist Tech

  • "THIS data allows investigators to identify suspects, examine their contacts, establish relationships between conspirators and place them in a specific location at a certain time."









    So said the UK Home Office last week as it announced plans to give law-enforcement agencies, local councils and other public bodies access to the details of people's text messages, emails and internet activity. The move followed its announcement in May that it was considering creating a massive central database to store all this data, as a tool to help the security services tackle crime and terrorism.

24 Aug 08

The Associated Press: UK loses prisoner data in latest computer stumble

  • UK loses prisoner data in latest computer stumble



    LONDON (AP) — In another embarrassing stumble with computerized data, Britain's government confirmed Thursday that a contractor lost a memory device containing information on every prison inmate in England and Wales.

    British officials have been humiliated by a series of such blunders that has raised questions about its ability to safeguard personal information of citizens even as it works on final details for an ambitious national identification program and an expanded DNA data base.

22 Aug 08

Nike asks Chinese government to identify Yahoo blogger | Technically Incorrect - CNET News.com

  • The suggestion was that Nike knew Liu Xiang couldn't win, so they told him not to run, as a disappointing performance would harm their investment in him far more than a heart-tugging withdrawal.


    Now the odd thing is that this isn't the first time someone has accused Nike of having more than a digit in live sporting decisions.


    When a curiously subdued, possibly drugged, and entirely sleep-walking Ronaldo played for Brazil in the 1998 World Cup Final, there were more than a few commentators willing to debate whether the only reason he had been on the field at all was because Nike, the team's sponsor, had insisted.


    So how do you think Nike reacted to this Yahoo posting? Ignored it, perhaps? Launched a PR campaign featuring Liu Xiang hopping on his good ankle? Not quite.


    "We have immediately asked relevant government departments to investigate those that started the rumor," said Nike spokesman Charlie Brooks.

19 Aug 08

State helps minimise burden of asserting identity (John Lloyd, FT)

  • At a recent seminar, Tom Ilube of the consultancy Garlick demonstrated to one of the panel that, within an hour, he could find out her address, the price she had paid for her home and a range of her preferences. Given longer, and with fewer scruples, his revelations could, he said, have been much more up close and personal than that.
  • But the largest growth is in the “consumption state” – half way between Tesco and MI5. Huge data banks under construction by the Department of Health, as well as those of Work and Pensions and Children, Schools and Families, are designed – in the words of Sir David Varney, the prime minister’s adviser on public service transformation – to produce “an identity management architecture, which minimises the burden on citizens of managing and asserting their identity” (oh brave new world, to have such light burdens in it!).

FT.com / Columnists / John Gapper - Advertisers will see you read this

  • If you feel like a shock, try finding out how many online advertising companies are tracking you every time you use the internet.
  • Too many enterprises hide opt-in clauses and permission to embed cookies in user agreements. It is harder than it should be to opt out of being tracked by networks or search engines. Plenty of data are collected without users knowing about it and without due cause.

    Targeted advertising has its uses and, at best, can benefit advertisers, publishers and individuals. But the companies take users’ obeisance for granted at their peril.

10 Aug 08

PsyBlog: 7 Myths of Crowd Psychology

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www.spring.org.uk/...-myths-of-crowd-psychology.php - Preview

montpelerin crowds

29 Jul 08

Edge: HYPERPOLITICS (AMERICAN STYLE): A Talk By Mark Pesce

Fasten your seatbelts and prepare for a rapid descent into the Bellum omnia contra omnes, Thomas Hobbes' "war of all against all." A hyperconnected polity—whether composed of a hundred individuals or a hundred thousand—has resources at its disposal which exponentially amplify its capabilities. Hyperconnectivity begets hypermimesis begets hyperempowerment. After the arms race comes the war.

Conserved across nearly four thousand generations, the social fabric will warp and convulse as various polities actualize their hyperempowerment in the cultural equivalent of nuclear exchanges. Eventually (one hopes, with hypermimesis, rather quickly) we will learn to contain these most explosive forces. We will learn that even though we can push the button, we're far better off refraining. At that point, as in the era of superpower Realpolitik, the action will shift to a few tens of thousands of 'little' conflicts, the hyperconnected equivalents of the endless civil wars which plagued Asia, Africa and Latin America during the Cold War.

Naturally, governments will seek to control and mediate these emerging conflicts. This will only result in the guns being trained upon them. The power redistributions of the 21st century have dealt representative democracies out. Representative democracies are a poor fit to the challenges ahead, and 'rebooting' them is not enough. The future looks nothing like democracy, because democracy, which sought to empower the individual, is being obsolesced by a social order which hyperempowers him.

Anthropologist Margaret Mead famously pronounced that we should "Never underestimate the ability of a small group of committed individuals to change the world." Mead spoke truthfully, and prophetically. We are all committed, we are all passionate. We merely lacked the lever to effectively translate the force of our commitment and passion into power. That lever has arrived, in my hand and yours.

www.edge.org/...pesce08_index.html - Preview

montpelerin

Big Brother: The Google cars that will photograph EVERY front door in Britain | Mail Online

Anyone who thinks their face is recognisable can email Google and ask to have the image disguised, he said.

In Britain, anyone is allowed to take a picture of a house or a street and put it on the Internet. But if some pictures show the inside of someone's house, even inadvertently, then homeowners could show their privacy has been breached under common law.

Similarly, we are legally entitled to take pictures of people, even complete strangers, and post them on the Internet. But if a man is photographed walking past an adult store  -  but not going in  -  giving the wrong impression that he is a customer, then the image could defame his character.

www.dailymail.co.uk/...ograph-EVERY-door-Britain.html - Preview

montpelerin

24 Jul 08

FT.com / World - UK businessman wins Facebook libel case

  • “It is one thing for the News of the World to be ordered to pay Max Mosley £60,000,” said Ashley Hurst, a media lawyer who acted on the case. “It is quite another for a private individual to be ordered to pay an ex-school friend £22,000, plus costs. That’s a big hit.”

FT.com / Home UK / UK - How the rise of the Daily Me threatens democracy

  • What is wrong with the emerging situation? We can find a clue in a small experiment in democracy conducted in Colorado in 2005. About 60 US citizens were put into 10 groups. They deliberated on controversial issues, such as whether the US should sign an inter-national treaty to combat global warming and whether states should allow same-sex couples to enter into civil unions. The groups consisted of predominantly either leftwing or rightwing members, with the former drawn from left-of-centre Boulder and the latter from Colorado Springs, which tends to be right of centre. The groups, not mixed, were screened to ensure members conformed to stereotypes. (If people in Boulder liked Vice-President Dick Cheney, they were cordially excused.) People were asked to state their opinions anonymously before and after the group discussion.

    In almost every group, people ended up with more extreme positions. The Boulder groups favoured an inter-national treaty to control global warming before discussion; they favoured it far more strongly afterwards. In Colorado Springs, people were neutral on that treaty before discussion; discussion led them to oppose it strongly. Same-sex unions became much more popular in Boulder and less so in Colorado Springs.

    Aside from increasing extremism, discussion had another effect: it squelched diversity. Before members talked, many groups displayed internal disagreement. These were greatly reduced: discussion widened the rift between Boulder and Colorado Springs

    Countless versions of this experiment are carried out online every day. The result is group polarisation, which occurs when like-minded people speak together and end up in a more extreme position in line with their original inclinations.

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