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A Chill on 'The Guardian' - The New York Review of Books
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Some of the most critical developments concerning economics, security, the environment, and social policy are immensely complex and worthy of careful explanation. But they do not necessarily sell newspapers.
Xark!: The newspaper suicide pact
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Consider InDenver Times: The online-only startup launched with a plan to fund its operations via 50,000 paid subscriptions. They got 3,000. That's 6 percent of their goal.
Reflections of a Newsosaur: How to charge for online content
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If you happen to be a publisher wrestling with how to move from free to paid content, don’t let anyone tell you that you can’t charge for it. If it’s good enough, readers will pay. If you attract the right audience, advertisers will pay, too.
Havas' advertising currency (MediaPost Publications)
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By leveraging those unique customer insights and coupling them with performance data from publishers, networks and other third parties, Epperson said Havas Digital has been able to create a dynamic online ad trading system that is decoupling audiences from publishing content, and is making user profile and unique cookie data the primary currency, not the tangible inventory that a publisher serves.
"We're starting to think of our job at agencies almost as audience aggregators vs. media planners," Epperson explained.
There's no money in political coverage ... so who will wither?
There's no money in political coverage, so blogs will wither ... but what does that mean for the newspaper?
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The answer is, in short, that there is not much advertising in political coverage. Nick’s biggest sites, such as Gawker, Gizmodo and Jezebel, draw advertisers because they have high traffic and clear commercial niches.
Comment is free: Media and the mob
Politicians have long grown used to facing the wrath of the rabble. It was the vote that brought them to heel. Now, it seems, the web may subject journalists to similar treatment. We shouldn't be surprised that they don't like it. Priesthoods prefer quiescent congregations.
For the moment, our media elite just doesn't seem to get it. The Guardian's director of digital content, announcing she has a "duty of care" to protect contributors from abuse, sounds like the Speaker, trying to safeguard MPs from attacks on their dubious perks. Yet even he doesn't attempt to insulate his flock from mere denigration.
The media's audience has seized hold of the microphone. It will express itself as it will, and we shall all be the better for it.
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Since the dawn of the mass media, its practitioners have enjoyed a peculiar degree of immunity from the complaints of those they address. Understandably, they've taken advantage of this, growing lazy, sloppy, self-satisfied, self-indulgent, nepotistic and arrogant. Readers have sensed this, but until recently have been powerless to do anything about it. Now, the internet has given them a voice.
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Hoo-blinking-ray.Someone gets it!
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uncov / Michael Arrington Is Sleazy (arrington, edgeio)
In the Edgeio asset report, they give the username & password for Google analytics on Edgeio.com. I checked it out, and, fun fact 46% of Edgeio.com's traffic is from TechCrunch.com. Edgeio is not a legitimate media property. They were completely propped up by a conflict of interest.
France’s telepolitics: showbiz , populism, reality Patrice de Beer - openDemocracy
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Nor did they anticipate that this quiet man would be able to boost his maverick image by skilfully playing on the public's distrust of the media
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As Ségolène Royal says: in her "participative democracy" all citizens are experts.
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