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These days, to my delight (and, I hope, yours), big companies are battling over which one is more sustainable. I'm sure Michael Dell wasn't happy to read that Hewlett Packard landed atop Newsweek's new sustainability rankings of the S&P 500 companies, even though Dell was right behind at No. 2. Coca-Cola and PepsiCo monitor each other's environmental initiatives nearly as closely as they vie for shelf space at Wal-Mart, which, not coincidentally, keeps an eye on the greening of all of its suppliers.
Now UPS and FedEx, longtime and intense rivals, are going at it.
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