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"The Timberland Company (NYSE: TBL) believes it can help alleviate hunger, create jobs, protect wildlife and preserve the environment...all through the simple act of planting a tree. Make that five million trees - in five years.

It's a bold pledge in support of a bold vision. And although the notion is pretty simple - plant some trees, do some good in the world - Timberland's global reforestation program recognizes that success doesn't come quite as easily as that.

"You can't just throw a sapling in the ground and expect the world to change," said Timberland President & CEO Jeff Swartz. "But done thoughtfully and strategically, with committed partners, planting trees really can lead to meaningful long-term solutions to a whole host of environmental, social and economic problems." "

timberland greennumbers trees

It may not surprise you that a company with a tree as its logo spends a lot of time in the forest. But it may surprise you just how involved it is and the level of commitment it has made.

As concerns over the environment grow due to the effects of global warming, US-based Timberland Co has announced that its tree-planting project in Horqin Desert in North China's Inner Mongolia autonomous region has borne fruit. The company has cultivated more than one million trees over the past 10 years in the environmentally fragile region.

timberland Horqin Desert China Inner Mongolia tree-planting

On April 8, The Timberland Company announced it had reduced its greenhouse (GHG) gas emissions by 36% in 2009 over its 2006 baseline figures. Claiming it is not content with this decrease, Timberland, led by its CEO Jeff Swartz, stated that the outdoor footwear and apparel company will reach a 50% reduction by the end of this year.

greenhouse gas emissions greennumbers ghg timberland footwear apparel

British supermarkets are driving rapid destruction of the Amazon rainforest by using meat from farms responsible for illegal deforestation, according to a three-year investigation of the global trade in Brazilian cattle products.

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