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Nov

2009

The Eight Biggest Myths about Sustainability in Business

"In our research, and in engagements with dozens of Fortune 1000 companies, we are sometimes surprised at the reluctance to pursue environmental sustainability initiatives, because of misconceptions about their cost or benefits. But we have also seen how some companies have embraced sustainability whole-heartedly, and are profiting from it.

As a way of helping to get every company on the journey to sustainability, here are some of the most common myths we have heard from otherwise successful companies. As surprising as some of these might sound -- like the idea that there is no money to be had from sustainability efforts -- these ideas persist in companies large and small and in any industry."