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Angie and Dave Watson, Ford engineers and the husband and wife team behind Ford's new SmartGauge technology -- a dashboard in new Ford hybrids that tells you when your driving is green, greener, greenest -- explain the human psychology that went into this eco-coaching technology:

www.huffingtonpost.com/...ving-school-ford_b_234401.html - Preview

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Ford Motor Co. and researchers at the University of Liverpool are developing a car ignition system that swaps spark plugs for a laser beam to start vehicles while generating fewer greenhouse gas emissions.

www.greenbiz.com/...ford-laser-ignition - Preview

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Ford CEO Alan Mulally says the automaker is on track to return to profitability by 2011, despite posting a record $14.7 billion loss in 2008 and a forecast to continue posting losses through the rest of 2009 and 2010. A major portion of Ford's turnaround plan revolves around "more and more electrification, both hybrids and battery electric vehicles

www.autobloggreen.com/...ility-based-on-electrification - Preview

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Amid questions over the viability of General Motors and Chrysler, Ford will detail its fuel-efficient car strategy and show off an all-electric Focus and hybrid Fusion sedan on Wednesday.

news.cnet.com/8301-11128_3-10207323-54.html - Preview

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The chief executives of General Motors Corp. (GM) and Ford Motor Co. (F) said Wednesday they wouldn’t accept a $1 salary in exchange for government aid to their imperiled companies, as the head of the former Chrysler Corp. did a generation ago.

During a hearing Wednesday, a member of the House Financial Services Committee told Rick Wagoner of GM and Alan Mulally of Ford that reducing their annual salaries to $1 would be an important symbolic gesture as they lobby for $25 billion in loans funded by tax dollars. Chrysler’s Lee Iacocca worked for that wage when his company was bailed out by the government in the 1980s.

www.grinzo.com/...k-but-dont-ask-about-their-pay - Preview

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Ford and GM are re-tooling to make smaller more fuel efficient cars in response to the collapse of the SUV market

www.usatoday.com/...2008-06-29-carsvstrucks_N.htm - Preview

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Car I am considering buying as it is v. green

www.whatgreencar.com/..._c-max-1_6_Duratorq_TDCi_109PS - Preview

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