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Talk about low-hanging fruit. Ford estimates that it will save $1.2 million and reduce its carbon footprint by 16,000 to 25,000 metric tons annually--just by shutting off computers when they aren't in use
The Ford Fusion Hybrid sedan was soundly voted the 2010 Car of the Year. While not the first-ever hybrid vehicle to win this award (even for Ford), it is notable that the 2010 North American Car of the Year (NACOTY) was given to a U.S. automaker for a hybrid amidst one of the worst times to be selling any kind of car, much less a hybrid. And yet, the Fusion Hybrid helped Ford set record sales in hybrids in a year when overall industry demand for gas-electric cars tanked, bolstering the appearance that Ford is doing something right.
Angie and Dave Watson, Ford engineers and the husband and wife team behind Ford's new SmartGauge technology -- a dashboard in new Ford hybrids that tells you when your driving is green, greener, greenest -- explain the human psychology that went into this eco-coaching technology:
Ford Motor Co. and researchers at the University of Liverpool are developing a car ignition system that swaps spark plugs for a laser beam to start vehicles while generating fewer greenhouse gas emissions.
Ford CEO Alan Mulally says the automaker is on track to return to profitability by 2011, despite posting a record $14.7 billion loss in 2008 and a forecast to continue posting losses through the rest of 2009 and 2010. A major portion of Ford's turnaround plan revolves around "more and more electrification, both hybrids and battery electric vehicles
Amid questions over the viability of General Motors and Chrysler, Ford will detail its fuel-efficient car strategy and show off an all-electric Focus and hybrid Fusion sedan on Wednesday.
The chief executives of General Motors Corp. (GM) and Ford Motor Co. (F) said Wednesday they wouldn’t accept a $1 salary in exchange for government aid to their imperiled companies, as the head of the former Chrysler Corp. did a generation ago.
During a hearing Wednesday, a member of the House Financial Services Committee told Rick Wagoner of GM and Alan Mulally of Ford that reducing their annual salaries to $1 would be an important symbolic gesture as they lobby for $25 billion in loans funded by tax dollars. Chrysler’s Lee Iacocca worked for that wage when his company was bailed out by the government in the 1980s.
Ford and GM are re-tooling to make smaller more fuel efficient cars in response to the collapse of the SUV market
Car I am considering buying as it is v. green
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