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Would you buy a Fair Trade iPhone or Android smartphone? Would you buy a Fair Trade Dell or HP PC if there were such choices? And how much extra would you be willing to pay?
And more importantly, what would it take for you to be assured that the Fair Trade premium was making a difference in the lives of electronics workers?
Starbucks stores in the UK and Ireland today began serving 100% Fairtrade Certified and Starbucks™ Shared Planet™ verified coffee in all of their espresso-based beverages. Every one of the two million visitors per week can walk away with a Fairtrade Certified Cappuccino, Latte or Mocha and help support small-scale farmers and their communities in developing countries around the world.
An announcement from a major chocolatier is giving social justice advocates something to smile about. Cadbury proclaimed its popular Dairy Milk chocolate bar sold in the U.K. will now contain 100 percent Fair Trade certified cocoa, harvested sustainably from farms in Ghana.
Sweet! <- intentional pun ;-)
Wal-Mart recently announced the launch of Neu Direction, a line of Fair-Trade Certified wines from Argentina. Fair Trade Certification™ is administered by TransFair USA and “guarantees consumers that strict economic, social, and environmental criteria were met in the production and trade of an agricultural product.”
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